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Everything You Need To Know About the Supreme x BLU Burner Phone

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Supreme recently announced its upcoming Fall/Winter 2019 accessories, one of the standout items on the roster being a classic prepaid burner phone. The phone is manufactured in partnership with BLU, the last U.S.-based mobile phone company that still produces burner phones. Supreme has often applied its logo to a wide variety of objects, as past seasons have included everything from branded bricks to drum kits. However the Supreme/BLU Burner Phone marks one of very few times the brand has ventured into tech, making the nostalgic device a particularly curious drop for the brand’s growing Gen Z fanbase.



For BLU, this burner phone collaboration was a long time in the making. “We had tried in vain for a long time to reach out to Supreme to pitch collab ideas,” BLU Products CEO Sammy Ohev-Zion tells HYPEBEAST. “It became apparent that you can’t reach out to Supreme, Supreme reaches out to you.” Much to BLU’s excitement, Supreme finally answered its requests in hopes of reviving the classic burner phone in line with the streetwear brand’s 25th anniversary.

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Kanye West Announces YEEZY Gap 10-Year Partnership

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Kanye West has made his long awaited return to Twitter to officially announce an upcoming partnership between YEEZY and Gap. The full collection is titled YEEZY Gap and is set to make its debut in early 2021. Kanye also tweeted a first look at what to expect from the new joint project complete with the caption “#WESTDAYEVER,” while Mowalola Ogunlesi announced her appointment as the project’s design director.



According to a statement issued to The New York Times, the YEEZY design studio under Kanye’s creative direction will produce “modern, elevated basics for men, women and kids at an accessible price point.” The direction from Kanye will also cover how YEEZY Gap is presented in physical locations and the Gap web store.

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Jacquemus Drops Futuristic Tortoiseshell Sunglasses

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Jacquemus has just released a new pair of shades for the bright summer days ahead. The frames take on a futuristic shape that are made with a traditional tortoiseshell acetate pattern.



The futuristic shape is further enhanced with pink lenses, gold-tone hardware, and brand engraving at the top of the bridge. Priced at $310 USD, these sunglasses can be found now over at BROWNS.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!

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Amazon and Valentino Join Forces in a Lawsuit Over Counterfeit Shoes

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Amazon and Valentino have filed a joint lawsuit against Kaitlyn Pan, a New York-based women’s shoe retailer that is being sued for replicating the Italian fashion house’s shoe designs, including its signature Garavani Rockstud shoe, and using the Tech giant’s platform as one of its retail points.



Amazon, who has shut down Kaitlyn Pan’s account on its platform back in September 2019, has commented, “Despite multiple notices of infringement and a cease and desist order, Kaitlyn Pan continues to import, distribute, sell, and offer infringing products on kaitlynpanshoes.com,” and has “flagrantly and willfully disregarding Valentino’s intellectual property” by attempting to apply for trademark in the U.S. for the studded shoe design.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!

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