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FASHION

Hypebeast Sushi, The Shoe-shi Master Who Did The Migos Out Of Raw Fish

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Thinking out of the box, Hypebeast sushi, the IG sensation makeshis own version of the ATL trio the migos out of raw fish.

This picture has gone viral on social media and it is actually an intriguing way to communicate waking up the marketing community. Yujia Hu, the chef and artist behind IG sensation Onigiriart, incorporates various urban elements in his creations. Reproducing hypebeast’s favorite items, the shoe- shi master has recreated your favorite sneakers including the Kyrie 2, Yeezy 350, Adidas superstar and even sneakers from the Supreme x Nike Air More Uptempo Collection.

your most precious kicks made out of rice salmon and seaweed

The Chinese artist who works as sushi chef in a milan Sakana Sushi in Milan has started his first creation in january and has since shared more than 21 different shoe designs such as Damian Lillard, Pharell Wialliam, James Harden, Kyrie Irving or Jmpman himself Mister Michael Jordan.

He has most recently being sharing South park inspired public figure, some of the most popular rappers in the culture just made of sashimi, rice, and seaweed and turn their scary looking ass into funny cartoon characters. A smart way to promote your art and create some buzz around it as every creation is redefining the industry’s traditional marketing codes. Thinking out the box and push the culture forward.

But his latest creation took over social media such the design are smooth funny and detailed. the atlanta trio made out of raw fish got the best treatment as he even detailed the gucci flowers on their jackets.

The  creative shoe-shi chef has plenty more hypebeast creation …

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FASHION

Kanye West Announces YEEZY Gap 10-Year Partnership

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Kanye West has made his long awaited return to Twitter to officially announce an upcoming partnership between YEEZY and Gap. The full collection is titled YEEZY Gap and is set to make its debut in early 2021. Kanye also tweeted a first look at what to expect from the new joint project complete with the caption “#WESTDAYEVER,” while Mowalola Ogunlesi announced her appointment as the project’s design director.



According to a statement issued to The New York Times, the YEEZY design studio under Kanye’s creative direction will produce “modern, elevated basics for men, women and kids at an accessible price point.” The direction from Kanye will also cover how YEEZY Gap is presented in physical locations and the Gap web store.

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Jacquemus Drops Futuristic Tortoiseshell Sunglasses

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Jacquemus has just released a new pair of shades for the bright summer days ahead. The frames take on a futuristic shape that are made with a traditional tortoiseshell acetate pattern.



The futuristic shape is further enhanced with pink lenses, gold-tone hardware, and brand engraving at the top of the bridge. Priced at $310 USD, these sunglasses can be found now over at BROWNS.

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Amazon and Valentino Join Forces in a Lawsuit Over Counterfeit Shoes

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Amazon and Valentino have filed a joint lawsuit against Kaitlyn Pan, a New York-based women’s shoe retailer that is being sued for replicating the Italian fashion house’s shoe designs, including its signature Garavani Rockstud shoe, and using the Tech giant’s platform as one of its retail points.



Amazon, who has shut down Kaitlyn Pan’s account on its platform back in September 2019, has commented, “Despite multiple notices of infringement and a cease and desist order, Kaitlyn Pan continues to import, distribute, sell, and offer infringing products on kaitlynpanshoes.com,” and has “flagrantly and willfully disregarding Valentino’s intellectual property” by attempting to apply for trademark in the U.S. for the studded shoe design.

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