Michael Jordan and Jordan Brand have pledged $100,000,000 USD over the next decade in support of black communities. Following in the footsteps of Nike, Inc’s $40,000,000 USD donation — split between the Swoosh, the Jumpman, and Converse — Jordan’s funds will go to organizations that ensure racial equality and social justice as well as help provide greater access to education for underprivileged children.

The President of Jordan Brand, Craig Williams, said in an statement:



“Through our Jordan Wings Program, we have been focused on providing access to education, mentorship and opportunity for Black youth facing the obstacles of systemic racism. But we know we can do more. In addition to the investment from NIKE Inc., we are announcing a joint commitment from Michael Jordan and Jordan Brand to donate $100 million over the next 10 years. We must join forces with the community, government and civic leaders to create a lasting impact together. There is still more work for us to do to drive real impact for the Black community. We embrace the responsibility.”

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Apart from Williams’ quote and Michael Jordan’s statement on George Floyd’s death earlier this week, Jordan Brand also made an official announcement, which can be viewed in its entirety below.

Jordan Brand is us, the Black Community.

Jordan Brand is more than one man. It has always been a family. We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide and that works every day to erase the stain of racism and the damage of injustice. The will, the work, the excellence the world has come to know is the result of one generation after another, pouring their dreams into the next.

Ever-reclusive British street art icon Banksy has resurfaced, posting a new work on Instagram in solidarity with the Black Lives Matter movement. Somber in shade yet undeniably striking in presentation, the painting shows a memorial with a lit vigil candle that’s beginning to burn a US flag, plus a portrait of a ghostly figure surrounded by flowers and more commemorative candles.

A post shared by Banksy (@banksy) on Jun 6, 2020 at 3:30am PDT

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!

The piece is a tact acknowledgement of Banksy’s support for Black Lives Matter and social justice initiatives following the tragic death of George Floyd. It’s also accompanied by a full statement from the artist himself:

“At first I thought I should just shut up and listen to black people about this issue. But why would I do that? It’s not their problem, it’s mine.

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Une publication partagée par Banksy (@banksy) le 6 Juin 2020 à 3 :30 PDT

“People of colour are being failed by the system. The white system. Like a broken pipe flooding the apartment of the people living downstairs. The faulty system is making their life a misery, but it’s not their job to fix it. They can’t, no one will let them in the apartment upstairs.

After dropping his fourth studio album Starz in May, Swedish cloud rap pioneer Yung Lean has announced that he’ll be donating all his streaming royalties and merchandise profits to #BlackLivesMatter and bailout funds for the foreseeable future.

In a multi-slide Instagram post teeming with emotion, the rapper born Jonatan Leandoer Håstad acknowledged that as a child growing up in Stockholm, Sweden, all his “heroes were Black American musicians.” He then goes on to directly state his disgust for racism and acknowledge his white privilege, quipping “I’m disgusted by any person who looks like me who thinks anyone with a different skin color’s life is worth less,” and “I know my [white] privilege, and anyone who has privilege should use it to help others who don’t.”



Lean then pleads for his followers to join in the fight against inequality, and ends his statement by saying that all his merch and stream royalties will be donated to social justice-centric causes for “the foreseeable future.”

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!See Lean’s original post in full directly below, and for more music news check out Talib Kweli‘s interview with Jimmy Fallon — in which the rapper discusses activism, protesting systemic racism and the ever-present problems presented by Donald Trump.