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NEW YORK – A $150 for a Justin bieber’s merch sweater sounds kind of a crazy price but not for the Fear of God’s boss after the joint venture alongside Vfiles. Poping up around the world, JB’s Purpose world tour has hit every major city around the planet and more and more pop up store quickly open on its path.

” I think the kid who shops in the mall, from a styling standpoint, is getting closer and closer to the high-fashion kid shopping in boutiques and online,” said Jerry Lorenzo

He is the one who saw it coming alongside his peers, and the mall culture with high end similiraties is becoming the number one trend in teenager’s closets.


However, you can’t really put a name on it, this fascniation for limited high-priced collection are the new hub. with brand such as supreme dropping a weekly sold out in-a-matter-of-minute collectiuon and experimented designer creating lines such as vetements, Maison Dortia, marché noir & places plus faces.

this new  There has been a lot of Bieber fever in New York City thanks to the recent pop-up shop located at VFILES. In collaboration with Jerry Lorenzo’s Fear of God clothing, special pieces have been developed specifically for the pop-up and have been reintroduced from the tour merch. VFILES was able to chop it up with Lorenzo to capture his thoughts on his bond and relationship with Justin. In addition, Jerry also touches upon their communication while developing the pieces as well as gaining inspiration from the likes of Kurt Cobain and Allen Iverson. Check out the video above to hear what Jerry had to say.


That level of immediacy has proven successful for Lorenzo, who doesn’t show during Fashion Week but instead releases collections in a quiet take on see-now-buy-now, with drops on his own site’s e-shop, as well as with retailers including Ssense and Patron of the New. So what made the designer want to bring his clothes to the cool-kid mall store PacSun last season and again? “PacSun provided me the opportunity, factories, and framework to reach a younger market,” said Lorenzo. “The goal remains the same: to provide simple, price-accessible solutions for the young American wardrobe.” And after selling out the first collection within a few weeks, it’s expected that this offering, which also includes the main line’s signature baggy shorts and extended-hem tees, will follow suit. Lorenzo just introduced his label’s first shoe—a military-style sneaker in collaboration with Vans—at the end of August; are accessories next? “For holiday, we’ll be dropping accessories for the first time,” he confirmed. After all, this is a designer who still hangs on to his very first purchase from a mall retailer: “A pair of Vans.” Naturally.



Supreme … Nak Rocks Unseen Supreme Embossed Puffer Jacket During Show




Supreme Member Na-kel Smith Rocks Unseen Chanel Inspired Supreme Embossed Puffer Jacket during Telfar’s “Country” show

As you might have noticed, this Season’s official Supreme lifestyle model is now Sean Pablo from the official Supreme Skateboard team. Replacing last year main model, Na-Kel Smith who decided to focus on his rap career.

Nak performed at the “Country” Show alongside Ho99o9 and Mid90s, a collaborative between designer Telfar Clemens and playwright Jeremy O. Harris. However, he is still part of the Supreme crew and has still his access. So it was only right that the first to have the jacket would be him.

Though it is still unclear if it is a Chanel collaboration inspired by their Embossed-logo puffer jacket, the upcoming rapper was performing during a Telfar show, he rocked the supreme banner, which is actually the most anticipated piece of the year.

A Supreme embossed puffer jacket in a khaki colourway, still unseen in the silver colourway. For the time being there is no official release date nor price for the jacket but they Chanel one is currently reselling for $4500.

You might also like: FTP drops DC Snowboarding collab

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FTP Drops DC Snowboarding Special Collab



After the 2018 riots in L.A. after the pop-up shop and Suicide Boys concert DC Shoes has teamed up with iconic Los Angeles streetwear brand, F**KTHEPOPULATION on a collaboration that takes FTP’s uncommon aesthetic and gives it a high-altitude application.

In a new collection of winter outerwear and softgood accessories, the DC x FTP Snow Collection is composed of two snowboard sets in White and red camo; a 100% Polyester Reflective Logo Printed Ripstop with 100% polyester oxford panels white survival bib, mesh lining and brushed tricot on the knews, available in both red and white.

An allover printed ASAP Anorak, the great classic which sells out in a matter of second and that you see rocked at Suicide Boys’ shows.

FTP and Supreme Chanel Inspired Embossed puffer jacket

Nevertheless, this winter trend will be the “Anecdote Insulator” ( pricelist : $138 ) inspired by the now sold out Chanel embossed Logo Puffer Jacket while we are waiting on the SS19 version from Supreme; which was confirmed days ago

You might also like : Supreme Team Member Na-Kel Smith Performs In Unreleased Supreme Embossed Puffer Jacket.

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M+RC Noir Is Taking The Bumbag Game To Another Pared-Down Level of Fashion




A month after Christmas eve and it already feels like christmas, as Marché Noir just announced the future release of their amazing Iridescent Prism M+RC bumbag.

A stylish choice for the man about town, made of a M+RC Monogram-embossed PVC, the Iridescent Prism M+RC bumbag combines a pared-down design with numerous practical features, including an adjustable strap.

The stylish and convenient belt bag captures the eye with its bold, iridescent hues and you can style it as a regular belt bag, a cross-body or an over-the-shoulder as a bold accessory which simply ensures versitality for this unique good.

Related : M+RC NOIR : Inside Marché Noir Pop Up Store

Iridescent Prism
Transparent Front & back M+RC-embossed PVC
PVC trim
Zip closure system
Adjustable belt

However we will grant them the benefit of doubt as a week after its official release, the KeepAll 50 has been one of the most hyped item of the late Louis Vuitton’s SS19 runway that took place in Paris back in June and seems to have inspired the French designer to excel.

The Louis Vuitton x Virgil Abloh bag waves both visual and technical similarities with the late fanny pack. Both made of Polyvinyl chloride ( PVC ) and embossed their most famous monograms.

Vote and let us know what you think in the comment section down below .

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