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FASHION

MEET JERRY LORENZO THE GUY BEHIND JUSTIN BIEBER PURPOSE WORLD TOUR MERCH

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NEW YORK – A $150 for a Justin bieber’s merch sweater sounds kind of a crazy price but not for the Fear of God’s boss after the joint venture alongside Vfiles. Poping up around the world, JB’s Purpose world tour has hit every major city around the planet and more and more pop up store quickly open on its path.

” I think the kid who shops in the mall, from a styling standpoint, is getting closer and closer to the high-fashion kid shopping in boutiques and online,” said Jerry Lorenzo

He is the one who saw it coming alongside his peers, and the mall culture with high end similiraties is becoming the number one trend in teenager’s closets.

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However, you can’t really put a name on it, this fascniation for limited high-priced collection are the new hub. with brand such as supreme dropping a weekly sold out in-a-matter-of-minute collectiuon and experimented designer creating lines such as vetements, Maison Dortia, marché noir & places plus faces.

this new  There has been a lot of Bieber fever in New York City thanks to the recent pop-up shop located at VFILES. In collaboration with Jerry Lorenzo’s Fear of God clothing, special pieces have been developed specifically for the pop-up and have been reintroduced from the tour merch. VFILES was able to chop it up with Lorenzo to capture his thoughts on his bond and relationship with Justin. In addition, Jerry also touches upon their communication while developing the pieces as well as gaining inspiration from the likes of Kurt Cobain and Allen Iverson. Check out the video above to hear what Jerry had to say.

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That level of immediacy has proven successful for Lorenzo, who doesn’t show during Fashion Week but instead releases collections in a quiet take on see-now-buy-now, with drops on his own site’s e-shop, as well as with retailers including Ssense and Patron of the New. So what made the designer want to bring his clothes to the cool-kid mall store PacSun last season and again? “PacSun provided me the opportunity, factories, and framework to reach a younger market,” said Lorenzo. “The goal remains the same: to provide simple, price-accessible solutions for the young American wardrobe.” And after selling out the first collection within a few weeks, it’s expected that this offering, which also includes the main line’s signature baggy shorts and extended-hem tees, will follow suit. Lorenzo just introduced his label’s first shoe—a military-style sneaker in collaboration with Vans—at the end of August; are accessories next? “For holiday, we’ll be dropping accessories for the first time,” he confirmed. After all, this is a designer who still hangs on to his very first purchase from a mall retailer: “A pair of Vans.” Naturally.

 

FASHION

Virgil Abloh and DGK Craft Limited-to-100 Camouflaged Skateboards

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One of the world’s most influential skateboarders, Stevie Williams, and his brand DGK have tapped Virgil Abloh for a limited-to-100 run custom skateboard design.



The limited-edition art deck features a clean wooden top that sports simple black co-branding, noting Williams and Abloh’s collaboration, and a full print on the bottom. This paint stroke-like camouflage design was drawn by Abloh himself and features black DGK branding in a cursive font, randomly dotted around the camo print.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!The Virgil Abloh x DGK deck is priced at $79.99 USD and will be available exclusively from DGK’s website on August 1.
In case you missed it, here is this week’s selection of the best art for your home.

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In case you missed it, here is this week’s selection of the best art for your home.

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FASHION

MIDNIGHT STUDIOS Reveals Surprise Juice WRLD ‘Legends Never Die’ Merch

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As Juice WRLD continues to dominate the music charts despite his passing, MIDNIGHT STUDIOS has revealed a surprise merch release centered around the late artist’s Legends Never Die album.



Created in close partnership with 999 CLUB, MIDNIGHT STUDIOS founder and designer Shane Gonzales looked to honor the legacy of Juice WRLD with a range hoodies, T-shirts and bandanas. Aside from focusing on the title of the posthumous album, the range also features portrait graphic and vinyl jacket motif.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Check out the release below and head over to legendsneverdie999.shop to pick up the surprise MIDNIGHT STUDIOS Juice WRLD Legends Never Die merch now.

For more contemporary fashion, SEVENTH HEAVEN and READYMADE recently came together for a T-Shirt Pack.

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For more contemporary fashion, SEVENTH HEAVEN and READYMADE recently came together for a T-Shirt Pack.

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FASHION

BAPE and COMME des GARÇONS Reunite for PLAY-ful Collaborative Shirts

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Back in April, BAPE launched its outpost inside COMME des GARÇONS‘ new Osaka store, commemorated with a special capsule collection two months later. The duo have no plans to halt the joint efforts any time soon it seems, as evidenced by a brief assortment of co-branded tees and hoodies that recall the effortless graphics offered by COMME des GARÇONS PLAY.



Realized in a similar format to PLAY’s heart-emblazoned tees, the new BAPE partnership sees the venerable Japanese label’s name printed alongside a tiny APE HEAD at the chest of each peice. Action lines make it look as though “COMME des GARÇONS” is being shouted by the familiar symbol for a quirky approach to co-branding. Navy and white T-shirts accompany long-sleeve striped iterations in blue and red, while grey and black hoodies boast full-length zippers in homage to a classic BAPE design element.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Most recently, BAPE teased a spate of collaborative goods, including the year’s second Coca-Cola partnership , Master and Dynamic audio gear and a BE@RBRICK co-designed by mastermind JAPAN.

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