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M+RC NOIR : Inside Marché Noir Pop Up Store

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An extensive look inside Marché Noir at the Paris Pop-up.

The french brand Marché Noir has to be one of the most talked about emerging streetwear brand in the world. Largely inspired of old school Marithé designs, the french designers have come up with a new capsule collection for the Fall Winter 2017 release, which is a by far, the most efficient, yet classic, array of garment they ever dropped.

After the two day pop up in London, it was time for the Frenchies to pack up and head toward the French capital for a quick one near Place de la République.

3ème parrallèle might not be the biggest name in the gallerist world and you might have never heard of it, but it is located in a small street that kind of have that legitimate position in the urban streetwear world to set trends. Last time we were there was for ViceLand x Trasher tour last summer, and the shop was rented as part of the 2nd chapter of the day right before nightime, right after the skate contest. Anyway … Let me tell you … It’s trendy.

As of for the setup, a 40-square meter gallery with a curated storefrond emblazoned with the popular ‘M+RC’ logo on the leftside window and a tiny side-to-side sticker on the rightside one, which is more than adequate for the well-established brand

On display, is a piece of each items carrefuly organized but since we showed up late on the sunday afternoon, the tracksuit mid-zipper jacket and its trousers with the small sided tags are long gone. However, the quality of the fabric on both clothes and accessories is incredible and after a quick look around the shelves, it wasn’t an urban legend that they perfectly captured the essence of what streetwear has to propose and synthetized it with taste in different pattern.

Singularity is the key, and the small ‘M+RC’ patch has the same effect on people, I guess, as the Supreme legendary ‘Box Logo’.

While sitting back and looking at the kids in the store trying on, what will be their next grail, I was impressed that a French Brand could make it this far in a market that is generally dictated by American brand.

Meeting with the whole crew was one of a kind experience, as the walls only reverberated, beside of the background music, the staff talking about the underground streetwear industry and their next destination.

It was clear, they were thrilled to go back to Asia.

Cause Marché noir isn’t only a brand, but a 360-concept which masters the Ostensible demarketing strategy to its extent. That dominate this very secretive little underground world and that’s why  popular models such as Ian Connor, Wake up sasha and Osiris are featured in their lookbooks.

This is hard work that pays-off. From their humble beginning to their star-stud Hollywood lifestyle, the young creators had the chance to link up with the biggest names in the hip hop industry, and accentuate through garment the artists’ musical vision.

A must for any souncloud rapper who need his style to be on-point.

 

FASHION

Take a Look at Jean-Michel Basquiat’s Influential Works in New Virtual Tour

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Last year, The Brant Foundation in New York City’s East Village opened with a monumental exhibition on Jean-Michel Basquiat. The show brought almost 70 works by Basquiat — created from 1980 to 1987 — back to the same neighborhood that had inspired him. Now, the foundation is providing a new virtual tour of the influential exhibition, allowing viewers to explore all four floors of the show and digitally view some of Basquiat’s most important works.



Spanning the artist’s entire oeuvre, the exhibition explores Basquiat’s prolific yet brief career and broad range of subjects. Highlights include several of the artist’s most celebrated large-scale canvases, such as two head paintings from 1981 and 1982, as well as the multi-paneled Grillo (1984). In other works like Arroz con Pollo (1981) and Price of Gasoline in the Third World (1982), Basquiat shed light on issues like colonialization, the African Diaspora and racial inequality. Other paintings immortalized his heroes, such as jazz legend Charlie Parker and boxers Sugar Ray Robinson and Joe Louis.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Check out the exhibition for yourself on The Brant Foundation’s website.
In other news, Meguru Yamaguchi has unveiled new sculptural paintings at Tokyo’s Seibu Shibuya outpost.

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In other news, Meguru Yamaguchi has unveiled new sculptural paintings at Tokyo’s Seibu Shibuya outpost.

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FASHION

Virgil Abloh and DGK Craft Limited-to-100 Camouflaged Skateboards

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One of the world’s most influential skateboarders, Stevie Williams, and his brand DGK have tapped Virgil Abloh for a limited-to-100 run custom skateboard design.



The limited-edition art deck features a clean wooden top that sports simple black co-branding, noting Williams and Abloh’s collaboration, and a full print on the bottom. This paint stroke-like camouflage design was drawn by Abloh himself and features black DGK branding in a cursive font, randomly dotted around the camo print.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!The Virgil Abloh x DGK deck is priced at $79.99 USD and will be available exclusively from DGK’s website on August 1.
In case you missed it, here is this week’s selection of the best art for your home.

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In case you missed it, here is this week’s selection of the best art for your home.

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FASHION

MIDNIGHT STUDIOS Reveals Surprise Juice WRLD ‘Legends Never Die’ Merch

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As Juice WRLD continues to dominate the music charts despite his passing, MIDNIGHT STUDIOS has revealed a surprise merch release centered around the late artist’s Legends Never Die album.



Created in close partnership with 999 CLUB, MIDNIGHT STUDIOS founder and designer Shane Gonzales looked to honor the legacy of Juice WRLD with a range hoodies, T-shirts and bandanas. Aside from focusing on the title of the posthumous album, the range also features portrait graphic and vinyl jacket motif.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Check out the release below and head over to legendsneverdie999.shop to pick up the surprise MIDNIGHT STUDIOS Juice WRLD Legends Never Die merch now.

For more contemporary fashion, SEVENTH HEAVEN and READYMADE recently came together for a T-Shirt Pack.

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For more contemporary fashion, SEVENTH HEAVEN and READYMADE recently came together for a T-Shirt Pack.

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