Nike Core Strategy Poses Major Threat To Department Stores & Shoe Retailers. – DrillKing
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Nike Core Strategy Poses Major Threat To Department Stores & Shoe Retailers.



Bad news for a lot of shoe retailers around the U.S. The very core of Nike’s strategy will pose a major threat for retailers in North America.

In his first quarter report, CEO Mark Parker emphasized Nike’s primary focus aiming for Direct interaction with the consumer, which directly means bypassing traditional shoe such as Foot Locker, but it could also harm smaller city store too.

“We have aligned into a new formation, the consumer direct offense, to focus on reinventing our business and the industry,” Parker said on the company’s earnings conference call. “With the new consumer direct offense we are taking that consumer connection one step further. We are going deeper. We are connecting more personally to help each individual make the right choices for them.”

Nike plans to grow the E-commerce business by a factor of seven, with a billion dollar in 2015 to $7 billion by 2020, which is actually three times the expected growth rate of the e-commerce industry itself, as the NRF (National Retail Federation) estimates 8-12% US e-commerce growth in 2017.

“Over the past 90 days it has become increasingly evident to all that the North America marketplace is undergoing significant transformation.”

Reports are crystal clear.


‘This is a core focus in the US, where the company emphasized the dire need to shift its strategy.’

As of Sep 27, 2017, The Financial Times reported that the consensus recommandations  investment analysts covering Nike Inc advises that the company will outperform the market. ouf of 40 votes from the most notorious analysts .

(Def : A consensus recommendation for an individual stock compiles ratings from a number of analysts who track that stock.)

Nike has emphasized its digital business and branded stores to increase customer interaction. In fact, 90% of Nike’s business in China is already transacted through Nike-branded experiences (digital and physical).

The newest technologies such as the auto-lacing ‘Hyperadapt’ sneaker propelled by Ronaldo and others combined with the Vapormax designs are part of this accomplishement.

“Nike has the firepower and will to generate enough interest outside of traditional channels,” UBS’ Michael Binetti said.

Let us know what you think will be the consequences for smaller shops or for big wholesalers.


Controversy …. Soulja Boy Claims He Taught Drake Everything



Young Drako has finessed his way back in the game. After multiple tries over the last 12 month, he has finally found his way back and is currently bagging up headline. His technique isn’t that complicated but trolling is an art, and Soulja Boy is the master …

“He copied my whole fucking flow!”

Soulja Boy claims

However Young Drako still makes a point when he comments on every single one of his alleged challengers. Today, he was in the offices of the Breakfast Club.

Unfortunately, it had to come to Drake to fuel the controversy. As the Interview went on, Soulja clowned Drake, beside the BS and obvious intended disrespect, Soulja exposes Aubrey Graham, for stealing his flow on the his Young Money debut single ” Miss me ” from 2010.

Soulja accuses him of stealing his catch phrase from 2008 track “What’s Hannenin”, which Drake copied word for word.

However, things are clear that Drake’s track is way more evolved than the really basic track the young ATL rapper delivered back in the days. But we can’t argue that even the “What’s Hannenin” was stolen from Atlanta’s slang; A slang largely popularized by Soulja Boy in the early days of Youtube.

For being there at that time, we can’t argue that Big Soulja popularized Migos and had legit hit with them before Drake even hopped on “Versace”. However he did not discovered Chief Keef but was also there first and stole Big Sosa’s swag in the early days and we have proof to back it up.

Lets us know how you feel about the controvery ?

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Behind The Hype



Spending hundreds or thousands of dollars on a Supreme piece might sound silly, but the kids are the one having the last laugh. Earning more money than you ever will by reselling hyped streetwear.

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Is Lil Uzi Vert hanging up the mic?



The “XO Tour Llif3” rapper unexpectedly announced that he is “done with music.” Taking to Instagram Stories on Friday (Jan. 11), Uzi thanked his fans for their support before making the surprise announcement.

“I wanna take the time out to say I thank each and every one of my supporters but I’m done with music,” wrote Uzi. “I deleted everything. I wanna be normal … I wanna wake up in 2013.”

“Thank you, love you, You are free.”

Lil Uzi Vert added

The announcement comes as Uzi was readying his highly-anticipated sophomore album, Eternal Atake, which was expected to be released this year. The Philly rapper had been teasing the project throughout 2018. During his “Lil Uzi Vert & Friends” concert in his hometown last month, Uzi announced that the album was finished and pending release.

“I know y’all wondering when I’ma drop my album. I’m finally done with that joint,” said Uzi, who also debuted a new song from the project.

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#freeliluzivert @atlanticrecords 😪 via @unitedmasters

Une publication partagée par DJ Akademiks (@akadmiks) le

In August 2017, Uzi released his debut album Luv Is Rage 2, which opened at No. 1 on the Billboard 200 and spawned the 6x platinum hit “XO TOUR Llif3.”

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