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Nike Core Strategy Poses Major Threat To Department Stores & Shoe Retailers.



Bad news for a lot of shoe retailers around the U.S. The very core of Nike’s strategy will pose a major threat for retailers in North America.

In his first quarter report, CEO Mark Parker emphasized Nike’s primary focus aiming for Direct interaction with the consumer, which directly means bypassing traditional shoe such as Foot Locker, but it could also harm smaller city store too.

“We have aligned into a new formation, the consumer direct offense, to focus on reinventing our business and the industry,” Parker said on the company’s earnings conference call. “With the new consumer direct offense we are taking that consumer connection one step further. We are going deeper. We are connecting more personally to help each individual make the right choices for them.”

Nike plans to grow the E-commerce business by a factor of seven, with a billion dollar in 2015 to $7 billion by 2020, which is actually three times the expected growth rate of the e-commerce industry itself, as the NRF (National Retail Federation) estimates 8-12% US e-commerce growth in 2017.

“Over the past 90 days it has become increasingly evident to all that the North America marketplace is undergoing significant transformation.”

Reports are crystal clear.


‘This is a core focus in the US, where the company emphasized the dire need to shift its strategy.’

As of Sep 27, 2017, The Financial Times reported that the consensus recommandations  investment analysts covering Nike Inc advises that the company will outperform the market. ouf of 40 votes from the most notorious analysts .

(Def : A consensus recommendation for an individual stock compiles ratings from a number of analysts who track that stock.)

Nike has emphasized its digital business and branded stores to increase customer interaction. In fact, 90% of Nike’s business in China is already transacted through Nike-branded experiences (digital and physical).

The newest technologies such as the auto-lacing ‘Hyperadapt’ sneaker propelled by Ronaldo and others combined with the Vapormax designs are part of this accomplishement.

“Nike has the firepower and will to generate enough interest outside of traditional channels,” UBS’ Michael Binetti said.

Let us know what you think will be the consequences for smaller shops or for big wholesalers.


A1 Bentley & Lyrica Anderson Hash Out Lies & Marriage Woes On “The Conversation”



The last time viewers tuned into The Conversation, they watched as Ray J and his estranged wife Princess Love had a heated discussion about their marriage. It’s been announced that Ray J and Princess are on the path to divorce after Princess filed paperwork to end their marriage. Their relationship was fraught with scandal after Princess accused her husband of abandoning her in Las Vegas, an accusation that he vehemently denied. It seems that another Love & Hip Hop couple is airing out their grievances with one another on The Conversation now that the trailer for A1 Bentley and Lyrica Anderson’s feature has been shared.

The music industry couple have given the world a peek into their problems while on the VH1 reality show. They’ve admitted that infidelity and lies have caused a rift in their marriage, and as they attempt to reconcile and raise their young child together, unforgiveness seems to plague their relationship. 

“I did you wrong, made a mistake, cheated, you couldn’t get over it,” A1 told his wife in the trailer. Lyrica later said that she has a “hard time being with someone that I don’t think it going to be completely faithful.” The Conversation with A1 Bentley and Lyrica Anderson airs on July 5 on the Zeus Network. Check out the trailer below.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!

#TheConversation is back but this time my friends @lyricaanderson and @SprngBrk are sitting down face to face to try to make things right in their marriage… July 5th on @thezeusnetwork. Link in bio.

A post shared by Ray J (@rayj) on Jun 28, 2020 at 3:17pm PDT

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Nets Veteran Wilson Chandler Opts Out For NBA’s Restart



Nets veteran forward Wilson Chandler is the fourth NBA player to opt for the 2020-21 season’s return in Orlando at the end of July. Chandler says the health of his family “has to come first.”

“As difficult as it will be to not be with my teammates, the health and well-being of my family has to come first,” Chandler told ESPN Sunday. “Thank you to the Nets organization for understanding and supporting me in this decision, and I will be watching and rooting for our team in Orlando.”

In response to his decision, the Nets signed forward Justin Anderson out of the G League as a replacement.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Wilson made headlines in March for an incident involving COVID-19 and an altercation with his building manager: “Building manager called me saying ‘Oh, I seen Nets players had the virus. We would like to know your status. And if you could possibly stay out of the lobby etc. We can’t afford to lose our staff,’” Chandler tweeted. “Didn’t even ask was I ok, one. And two, she didn’t ask me if I had been tested and if it was negative or positive. Fuck this building man. I’m going home.”

The NBA is set to return on July 30 with 22 teams competing in Orlando, Florida.


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Anthony Davis Reveals Details NBA 2K21 Cover




When Sony showed off the PS5 just a couple of weeks ago, they also blessed their fans with a sneak peek at the upcoming NBA 2K21 game. Of course, this preview utilized the likes of Zion Williamson who could be seen dribbling and dunking a ball in an open gym. It’s a teaser trailer that had fans excited and it also made some people think that Zion would be on the cover. 2K has since revealed that this is not the case and that they are waiting for a later date to make the reveal.

Recently, NBA 2K21 made their very own TikTok account, and the first video featured the likes of Anthony Davis. In the clip below, Davis explains that the reveal will take place over three days between June 29th and July 2nd. This implies that there will actually be three cover athletes. Whether this is because there are three editions, or they are all on the cover together, remains to be seen.

##NBA2K20 ➡️ ##NBA2K21

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!The release date for the game has yet to be announced as well although perhaps that information will be given during this new reveal. Either way, stay tuned as we will be sure to bring you all of the latest information.

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