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Nike Expands Giannis Antetokounmpo’s Legacy with the Zoom Freak 2

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As the NBA season resumes in Orlando, Milwaukee Bucks forward and reigning league MVP Giannis Antetokounmpo is ready for battle — and he’ll be taking the court in his new Nike signature shoe: the Zoom Freak 2. A natural evolution of 2019’s Zoom Freak 1, Giannis’s latest kicks are based on based on his unique on-court movement patterns. “What Giannis does in space is directly connected to his body proportions,” said Ross Klein, the Senior Creative Director of Nike Basketball. “What’s different about his movements is that he’s causing so much pressure when he hits those steps, like the Eurostep, that we need to help propel him and contain him further near the toe.”



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You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Although Giannis stands at a towering 6’11 with a 7’3 wingspan he moves and plays like a guard, hence his “Greek Freak” nickname. This means that his shoes need to be supportive enough to contain his explosive athleticism, but quick enough to enable his elusive set of moves like the Eurostep. Therefore, the Zoom Freak 2’s outsole is decoupled, with the heel and forefoot connected by a supportive midfoot shank. This enables each piece to flex independently during these lightning-quick movements. High-wear areas are bolstered for extra support as well.
Midsoles switch up the cushioning system: where the Zoom Freak 1 used double-stacked Zoom Air in the heel and soft foam in the forefoot, the Zoom Freak 2 moves its Zoom Air to the forefoot and relegates the foam to the heel. This works with the split outsole design, providing a mix of explosion up front and impact protection at the end. “In the Freak 1 we focused on how frequently Giannis gets vertical for rebounds, blocks and dunks” said Klein. “For the Freak 2, we shifted our attention to more planes of movement because Giannis can command every spot on the floor.” Finally, uppers are built of a synthetic mesh, with a “boundary zone” on the lateral forefoot ensuring that the wearer’s foot won’t slide off the footbed mid maneuver.

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From a looks standpoint, the Zoom Freak 2’s signature detail is provided by giant Swooshes that reach from the midfoot all the way to a collar, and even work their way into one of the bottom eyestays. Giannis’s signature logo is stamped towards the lateral heel, while two different “Freak” hits are present on the tongue and rearmost part of the midsole. New traction patterns grace the outsole, and the name of Giannis’s beloved parents — mother Veronica and late father Charles — are embossed between the outsole’s two pieces. Finally, Giannis’s logo appears one more time on the insole, above a recognizable “I Am My Father’s Legacy” text hit.
The Nike Zoom Freak 2 will debut in a green/white/black “Naija” colorway that’s inspired by Giannis’s Nigerian roots on July 25 at the Nike webstore and retailers like Foot Locker. It’ll then be followed by a “Black/White” makeup on August 7, with more colors arriving through the summer and fall months. The MSRP has yet to be announced.
For more news on upcoming Nike kicks, check out the sacai x Nike Vaporwaffle in an Oregon-esque “Tour Yellow” colorway.

Read Full Article


Midsoles switch up the cushioning system: where the Zoom Freak 1 used double-stacked Zoom Air in the heel and soft foam in the forefoot, the Zoom Freak 2 moves its Zoom Air to the forefoot and relegates the foam to the heel. This works with the split outsole design, providing a mix of explosion up front and impact protection at the end. “In the Freak 1 we focused on how frequently Giannis gets vertical for rebounds, blocks and dunks” said Klein. “For the Freak 2, we shifted our attention to more planes of movement because Giannis can command every spot on the floor.” Finally, uppers are built of a synthetic mesh, with a “boundary zone” on the lateral forefoot ensuring that the wearer’s foot won’t slide off the footbed mid maneuver.

1 of 5

Nike

2 of 5

Nike

3 of 5

Nike

4 of 5

Nike

5 of 5

Nike

From a looks standpoint, the Zoom Freak 2’s signature detail is provided by giant Swooshes that reach from the midfoot all the way to a collar, and even work their way into one of the bottom eyestays. Giannis’s signature logo is stamped towards the lateral heel, while two different “Freak” hits are present on the tongue and rearmost part of the midsole. New traction patterns grace the outsole, and the name of Giannis’s beloved parents — mother Veronica and late father Charles — are embossed between the outsole’s two pieces. Finally, Giannis’s logo appears one more time on the insole, above a recognizable “I Am My Father’s Legacy” text hit.
The Nike Zoom Freak 2 will debut in a green/white/black “Naija” colorway that’s inspired by Giannis’s Nigerian roots on July 25 at the Nike webstore and retailers like Foot Locker. It’ll then be followed by a “Black/White” makeup on August 7, with more colors arriving through the summer and fall months. The MSRP has yet to be announced.
For more news on upcoming Nike kicks, check out the sacai x Nike Vaporwaffle in an Oregon-esque “Tour Yellow” colorway.

Read Full Article


Nike


Nike


Nike


Nike


Nike


From a looks standpoint, the Zoom Freak 2’s signature detail is provided by giant Swooshes that reach from the midfoot all the way to a collar, and even work their way into one of the bottom eyestays. Giannis’s signature logo is stamped towards the lateral heel, while two different “Freak” hits are present on the tongue and rearmost part of the midsole. New traction patterns grace the outsole, and the name of Giannis’s beloved parents — mother Veronica and late father Charles — are embossed between the outsole’s two pieces. Finally, Giannis’s logo appears one more time on the insole, above a recognizable “I Am My Father’s Legacy” text hit.
The Nike Zoom Freak 2 will debut in a green/white/black “Naija” colorway that’s inspired by Giannis’s Nigerian roots on July 25 at the Nike webstore and retailers like Foot Locker. It’ll then be followed by a “Black/White” makeup on August 7, with more colors arriving through the summer and fall months. The MSRP has yet to be announced.
For more news on upcoming Nike kicks, check out the sacai x Nike Vaporwaffle in an Oregon-esque “Tour Yellow” colorway.

Read Full Article


The Nike Zoom Freak 2 will debut in a green/white/black “Naija” colorway that’s inspired by Giannis’s Nigerian roots on July 25 at the Nike webstore and retailers like Foot Locker. It’ll then be followed by a “Black/White” makeup on August 7, with more colors arriving through the summer and fall months. The MSRP has yet to be announced.
For more news on upcoming Nike kicks, check out the sacai x Nike Vaporwaffle in an Oregon-esque “Tour Yellow” colorway.

Read Full Article


For more news on upcoming Nike kicks, check out the sacai x Nike Vaporwaffle in an Oregon-esque “Tour Yellow” colorway.

Read Full Article


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Nike LeBron 17 Low “Triple-Black” Coming Soon: Photos

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LeBron James has had his very own signature sneaker line with Nike ever since he came into the league all the way back in 2003. This season, James introduced the LeBron 17 to rave reviews, as fans and ballplayers were impressed with both the aesthetics and the performance capabilities. While the shoe originally dropped as a mid-top, LeBron and Nike decided to come through with a low top offering that has dropped in numerous colorways thus far.

The latest Nike LeBron 17 Low colorway to be shown off is this “Triple-Black” offering that will certainly be seen as an essential item, to some. “Triple-Black” is a colorway that makes its way to practically every single shoe, so it should come as no surprise that the Nike LeBron 17 Low would get it as well. The shoe is constructed with that signature knitposite upper, while the midsole contains an Air unit that will offer you some premium comfort while you run up and down the court.

A release date has not yet been determined for these, although you can expect them to drop in the coming weeks. Let us know what you think in the comments below.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!



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Air Jordan 12 “Stone Blue” Drops Soon: New Details Revealed

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Over the course of the last few months, perhaps the most popular upcoming sneaker on this website has been the Air Jordan 12 “Stone Blue.” There is a pretty good reason for this. Of course, the Air Jordan 12 continues to be immensely popular, especially in light of its appearance in “The Last Dance.” Not to mention, the “Stone Blue” colorway is incredibly clean and features a unique aesthetic that has fans yearning to spend their hard-earned money. 

The shoe features an obsidian upper on top of a white base which creates a colorway that has truly yet to be seen from the Jordan 12. Thanks to new details from Instagram sneaker insider @zsneakerheadz, it has been revealed that the obsidian part of the shoe will actually be malleable in terms of its shading. Yes, that’s right, the blue will actually fade depending on how much you wear and abuse the sneaker. Jordan Brand is essentially making a sneaker that is supposed to be unique to each individual consumer.



You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!

This is exciting news and will certainly lead to some unique concepts within the sneaker community. As for the release date, these are slated to drop on August 22nd for $190 USD. Let us know if you plan on copping.

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Nike Zoom Freak 2 “Naija” Officially Unveiled: Release Details

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Giannis Antetokounmpo has cemented himself as one of the biggest and best players in the entire NBA. Last season, he took home league MVP honors and it appears as though he is on pace to win the award, once again. 2019 was huge for other reasons, as Giannis got his first-ever signature shoe with Nike. This sneaker was called the Nike Zoom Freak 1 and came in dozens of dope colorways that many fans are still rocking with pride. The last few months have been filled with Zoom Freak 2 teasers, and now, it is finally coming out.

The inaugural colorway is being called “Naija” and featured a white, black, and green upper. This bulky model is incredibly colorful and will certainly stand out on your feet. The official images below give us our best look yet, and we can only imagine what kinds of colorways we will be getting in the not so distant future.

As for this “Naija” offering, you can expect it to drop on Saturday, July 25th for $130 USD. Stay tuned for more information on future Zoom Freak 2 colorways as we will be sure to bring you all of the latest updates.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!



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