Rich The Kid Releases ‘New Freezer’ Videoclip Featuring Kendrick Lamar – DrillKing
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Rich The Kid Releases ‘New Freezer’ Videoclip Featuring Kendrick Lamar

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Rich The Kid Brings out the heavy artillery for New Freezer’s Official Videoclip featuring Kendrick Lamar.

Rich The Kid has previewed the track for month, prior to its official release and was originally thought to include A$AP Ferg and Madeintyo.

A month ago, the Ben Jayne produced track titled ‘New Freezer‘ was finally released and considered Rich’s most prominent feature since West Coast’s heavyweight Kendrick Lamar jumped on it.

But it was only the beginning since today is the release of the official videoclip and they did it big. Directed by TDE’s President Dave Free and Movie Director Jack Begert from Psychofilms, who was also behind the camera for Kendrick’s ‘God is Gangsta‘ and Shoolboy Q’s ‘Groovy Tony‘ just to name few. In the teaser to down below, which was respectively posted on Rich’s IG, you can see three strippers twerking throught the shop window to the intro of the instrumental, with the Rich Forever CEO in a glittering pair of trousers, standing immobile for the duration of the sequence.

@richthekid New Freezer drops 10/30 directed by Me & @white.boy.fly #DaveFreezer

Une publication partagée par Dave Free (@miyatola) le

Last month, during an extensive interview with Bootleg Kev at 92.3 LA ‘The real after party’, the young CEO talked about his affiliation with T.D.E‘s camp,  and cleared that he wasn’t signed to the label, that it was ‘family’ and explained how he met Kendrick and that the song came about when he was recording at the Interscope’s studio, and his A&R Manny smith introduced him :

‘I was like freaked out because for me,you know, I’m saying ‘that’s Kendrick Lamar!’; I mean, I haven’t been in there as long as him, I’m younger so it was just a big thing. I played two records for him, and ‘new freezer’ was like the one that he was like ‘Yo, I gotta get on this!’

Watch the full interview down below.

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