Self-proclaimed Financial advisor, Rashad Bilal, goes in on how Hip Hop Culture helped Supreme turn a regular skateboard brand into a $1 Billion Dollar Company
It’s hard to explain The Diplomat’s cultural impact, If you didn’t grow up in the 2000s. You had to experience it to know how big they were. Their fashion influence moved the culture.
That was the main reason why Supreme wanted the diplomats on their apparel. The photoshoot that took place in 2006, led to one of the most popular and lucrative tee shirt serie of all time; The photo Tee.
But is he right ?
It is true that this particular serie, is part of the most iconic item in the Supreme collection. Today tees are reselling on eBay for as much as $2,500.
From that one photo shoot and t shirt launch, Supreme has skyrocketed. Rashad emphasize the fact that Supreme develloped their cult following with people that will spend anything for their products from this venture.
Last year, rumors satrted circulating that the Carlyle Group purchased a 50% stake in the brand for a record amount of $500million. Which put the companies’ value at $1billion.
Counter-Argument
Despite the brilliant comments Rashad Made during the argument. We can’t agree that Supreme could be resume to one particular piece.
As Supreme Fanatics here at DrillKing, we can’t forget that the brand has been releasing weekly capsule collection for the past 20 years, with the brand mainstays such as Louis Vuitton, Nike, Jordan, …
But we will agree that that particular move was genius.
While Rashad is pointing Hip Hop’s marketing mistakes. Still writing
