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FASHION

Self-proclaimed Financial advisor Explains How Hip Hop Culture Helped Supreme To Make $1 Billion

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Self-proclaimed Financial advisor, Rashad Bilal,goes in on how Hip Hop Culture helped Supreme turn a regular skateboard brand into a $1 Billion Dollar Company

It’s hard to explain The Diplomat’s cultural impact, If you didn’t grow up in the 2000s. You had to experience it to know how big they were. Their fashion influence moved the culture.

That was the main reason why Supreme wanted the diplomats on their apparel. The photoshoot that took place in 2006, led to one of the most popular and lucrative tee shirt serie of all time; The photo Tee.

But is he right ?

It is true that this particular serie, is part of the most iconic item in the Supreme collection. Today tees are reselling on eBay for as much as $2,500.

From that one photo shoot and t shirt launch, Supreme has skyrocketed. Rashad emphasize the fact that Supreme develloped their cult following with people that will spend anything for their products from this venture.

Last year, rumors satrted circulating that the Carlyle Group purchased a 50% stake in the brand for a record amount of $500million. Which put the companies’ value at $1billion.

Counter-Argument

Despite the brilliant comments Rashad Made during the argument. We can’t agree that Supreme could be resume to one particular piece.

As Supreme Fanatics here at DrillKing, we can’t forget that the brand has been releasing weekly capsule collection for the past 20 years, with the brand mainstays such as Louis Vuitton, Nike, Jordan, …

But we will agree that that particular move was genius.

While Rashad is pointing Hip Hop’s marketing mistakes. Still writing

FASHION

Virgil Abloh and DGK Craft Limited-to-100 Camouflaged Skateboards

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One of the world’s most influential skateboarders, Stevie Williams, and his brand DGK have tapped Virgil Abloh for a limited-to-100 run custom skateboard design.



The limited-edition art deck features a clean wooden top that sports simple black co-branding, noting Williams and Abloh’s collaboration, and a full print on the bottom. This paint stroke-like camouflage design was drawn by Abloh himself and features black DGK branding in a cursive font, randomly dotted around the camo print.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!The Virgil Abloh x DGK deck is priced at $79.99 USD and will be available exclusively from DGK’s website on August 1.
In case you missed it, here is this week’s selection of the best art for your home.

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In case you missed it, here is this week’s selection of the best art for your home.

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FASHION

MIDNIGHT STUDIOS Reveals Surprise Juice WRLD ‘Legends Never Die’ Merch

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As Juice WRLD continues to dominate the music charts despite his passing, MIDNIGHT STUDIOS has revealed a surprise merch release centered around the late artist’s Legends Never Die album.



Created in close partnership with 999 CLUB, MIDNIGHT STUDIOS founder and designer Shane Gonzales looked to honor the legacy of Juice WRLD with a range hoodies, T-shirts and bandanas. Aside from focusing on the title of the posthumous album, the range also features portrait graphic and vinyl jacket motif.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Check out the release below and head over to legendsneverdie999.shop to pick up the surprise MIDNIGHT STUDIOS Juice WRLD Legends Never Die merch now.

For more contemporary fashion, SEVENTH HEAVEN and READYMADE recently came together for a T-Shirt Pack.

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For more contemporary fashion, SEVENTH HEAVEN and READYMADE recently came together for a T-Shirt Pack.

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FASHION

BAPE and COMME des GARÇONS Reunite for PLAY-ful Collaborative Shirts

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Back in April, BAPE launched its outpost inside COMME des GARÇONS‘ new Osaka store, commemorated with a special capsule collection two months later. The duo have no plans to halt the joint efforts any time soon it seems, as evidenced by a brief assortment of co-branded tees and hoodies that recall the effortless graphics offered by COMME des GARÇONS PLAY.



Realized in a similar format to PLAY’s heart-emblazoned tees, the new BAPE partnership sees the venerable Japanese label’s name printed alongside a tiny APE HEAD at the chest of each peice. Action lines make it look as though “COMME des GARÇONS” is being shouted by the familiar symbol for a quirky approach to co-branding. Navy and white T-shirts accompany long-sleeve striped iterations in blue and red, while grey and black hoodies boast full-length zippers in homage to a classic BAPE design element.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Most recently, BAPE teased a spate of collaborative goods, including the year’s second Coca-Cola partnership , Master and Dynamic audio gear and a BE@RBRICK co-designed by mastermind JAPAN.

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