First of all thanks for making room on your schedule for our interview. Can you introduce yourself , cause everybody have seen your body of work, but don’t know who’s behind it .
Rio Productions. Im a producer, engineer, videographer, and photographer with over 35 million views worldwide, over 30 videos on Worldstarhiphop.com, and have worked with artist such as B5, Lil Durk, Chief Keef, Shawnna, Nikko from Love & Hip Hop Atlanta & many more popular and local artist.
Can you tell us how did it all start in the fist place ?
I started off rapping and making beats when i was 14. I quit rapping after a year and focused mainly on making beats. My cousin Commando signed a major record deal with Ludacris and DTP/Def Jam when we both was 17. I was inspired and I started going harder on the beats because my cousin was already rapping over them and I started making more connections. 6 years later I picked up the camera.
You quickly became, through a constant hustle, one of the most notorious director in Chiraq, How did you link up with Lil Durk, RondoNumbaNine …
The first person I linked up with from 600 was Edai. Edai and Rondo homies from the same hood and I started to do a lot of Edai’s videos. Edai told me to check out lil bro music and Mentionned I should work with him. Rondo hit me up and we linked up on 060 and shot his song titled “Rondo”. Then I started shooting a lot of Rondo’s videos as he was taking off and getting a lot of views and popularity. Then Rondo linked me up with Lil Durk to shoot “Ride”.
Chiraq is the most dangerous city in the country and the opps is never lacking how close did you get during your work to major problems and shed light on how you securised the turf for the Videoshoot ?
I came across a few minor problems, nothing that stopped me from working. I won’t show up to a shoot if everything is not secure with the area. Nevertheless , the southside remain a quite dangerous place even you double checked everything.
Major artist have always been sharing their videoclips through their own youtube channel or Vevo. Chiraq artist are mainly using social medias to keep the street fed, while director like Ogun Pleas, Azae Production and yourself upload their content straight throught their channel. What is going to be the devellopement of the video business, in a near future, of youtube ?
A lot of videographers are getting paid right now through youtube. That helps them with starting their own company and make a name for themselves.
Three weeks ago, you featured Lil Durk’s last video on your Youtube channel, What are the differences between video generating major coverage through WSHH and bypassing your exclusivity ?
Every video that drops on WSHH also drops on my youtube channel at the same time. A difference between me and WSHH is my viewers are able to see my creativity with other artist i’ve worked with.
With the different experiences you gained throughout the years, Can we expect more mainstream masterpieces & artworks ?
Yes, we are most definetely develloping the mainstream aspect of what we do best at the moment. The industry got us really busy and we will diversify even more inn the future.
As we could notice in the last GMEBE allo’s video, you used drone’s footage, what will be the price range of a video production from You ?
Yes, we do the drones now, we do simple freestyle shooting, full lenght video clip after for the budget it ranges from 300$ to 7000$. We do business with anyone.
What are you working on next ?
Im working on the next R.O.D mixtape (Volume 3) with Sheed, Lord Rio, & Kinslo. Dropping 2016. Also stepping up my production quality to be industry standard.