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Supreme Salt Bae, Eric Whiteback Insures his $50,000 Supreme Collection

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If you can remember his video went viral a few month back, as he nonchalently walked toward the ‘preme store mimicking Salt Bae’s signature move in a hypebeast way. Hypebeast reported that Eric Whiteback 21-year-old student and Pennylvannia native insured his coveted collection that is allegedly worth 50 racks. Yes yo uheard 50 racks.

While he wears a good 10-15% of his Supreme goods, his extensive collection includes a fair amount of bogo hoodies and tees, a lot of the most popular items available on the market such as the nuchaks, the crowbar or the fire instiguisher just to name few, but also more rare and precious pieces such as the Kermitt photo tee, the Kate moss and the Everlast Boxing gloves.

Thoughhe doesn’t have a steady job and is still in the education system, he reportedly ‘sold his large childhood sports memorabilia collection to earn extra funds towards his Supreme items‘ and even had time to share over 56 days a different fit on his IG profile.  However, there is no proof that he is an active reseller nor a Bot/Proxy provider … To be continued

FASHION

Kanye West Announces YEEZY Gap 10-Year Partnership

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Kanye West has made his long awaited return to Twitter to officially announce an upcoming partnership between YEEZY and Gap. The full collection is titled YEEZY Gap and is set to make its debut in early 2021. Kanye also tweeted a first look at what to expect from the new joint project complete with the caption “#WESTDAYEVER,” while Mowalola Ogunlesi announced her appointment as the project’s design director.



According to a statement issued to The New York Times, the YEEZY design studio under Kanye’s creative direction will produce “modern, elevated basics for men, women and kids at an accessible price point.” The direction from Kanye will also cover how YEEZY Gap is presented in physical locations and the Gap web store.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!

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FASHION

Jacquemus Drops Futuristic Tortoiseshell Sunglasses

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Jacquemus has just released a new pair of shades for the bright summer days ahead. The frames take on a futuristic shape that are made with a traditional tortoiseshell acetate pattern.



The futuristic shape is further enhanced with pink lenses, gold-tone hardware, and brand engraving at the top of the bridge. Priced at $310 USD, these sunglasses can be found now over at BROWNS.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!

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Amazon and Valentino Join Forces in a Lawsuit Over Counterfeit Shoes

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Amazon and Valentino have filed a joint lawsuit against Kaitlyn Pan, a New York-based women’s shoe retailer that is being sued for replicating the Italian fashion house’s shoe designs, including its signature Garavani Rockstud shoe, and using the Tech giant’s platform as one of its retail points.



Amazon, who has shut down Kaitlyn Pan’s account on its platform back in September 2019, has commented, “Despite multiple notices of infringement and a cease and desist order, Kaitlyn Pan continues to import, distribute, sell, and offer infringing products on kaitlynpanshoes.com,” and has “flagrantly and willfully disregarding Valentino’s intellectual property” by attempting to apply for trademark in the U.S. for the studded shoe design.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!

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