How Does Supreme’s Ostensible Demarketing Strategy Work ? – DrillKing
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How Does Supreme’s Ostensible Demarketing Strategy Work ?



What they don’t want you to know

PARIS – It appears that high end fashion brands have changed their mind when it comes to collaborate with unconventional partners. On a rainy day, rumors turned into realities, when Louis Vuitton’s runway pictures emerged, unveiling the upcoming release of the collaboration with supreme.

Formalizing the long awaited collab with a capsule collection for the 2017 season during the Fashion Week in Paris. It became obvious that the strategy of the brand turned out to be capitalizing of their popularity, to a certain extent ?

Not a first as Gucci released the gucci ghost collab earlier in 2016, this is still a major turn in the high fashion world, who wouldn’t have even considered the venture ten years back from now.

But cash rules everything around us and while those who earn the money usually pay bills. It’s clear that when it comes to spoil and meet their kid’s expectations, they don’t think twice about digging into their pockets.

While the urban legend of self-made 14-years-old resellers apparently only concerns a tiny part of the market, such as Gully guy Leo, racks or Benjamin kicks, the importance of street brands in the fashion world has considerably increased. Some fascinated byt the brand other for profit motive.

But at this point, we can’t really ignore the efficiency of their marketing strategies when it comes to lure people into buying items they could easily flip on the internet. Quick cash that teenagers brag about on social media.

Unsurprisingly, we couldn’t help to notice the ” still ” astonishing visit of LV’s artistic director Kim Jones during the grand opening of the supreme shop in Paris earlier in 2016, but for us it was only right for Bernard Arnaud’s brand to take a glimpse at what the supreme is achieving in term of Branding strategies and therefore we will put a name on it their  ” Ostensible Demarketing “.

Supreme’s metro card ressells for 30 times it’s retail value on Ebay

Ostensible demarketing is a marketing technic which goes the opposite way from a classic campaign, it creates the appearance of discouraging demand, but is actually trying to increase it. Ostensible demarketing occurs when a seller creates an artificial or perceived shortage to whet consumer appetites. Limited distribution of goods may induce consumers to stockpile these “hard-to-get” items.

Although Kotler and Levy (1971) emphasized the need for careful research into these phenomena, little effort has been devoted to the formal study of demarketing by marketers. This is not surprising, as marketers are trained to build demand rather than destroy it.

A clearly long term method, that doesn’t allow to rush information toward the public-  the less people know the more they will look into it. Far from easy, this strategy has worked just well for the Iconic skateboard brand which has clearly earn its spot at the top of the hippest movement.

The world attention is directed toward the streetwear genius James Jebbia, which has everyone thunderstrucked on how his brand has been bagging headlines and the Fashion sphere standing still in a matter of seconds.

Although over a week since first debuting at PFW, much hype still floats around with many anticipating its retail release. Last week, surfaced what appears to be the actual retail price list for the collaboration but certain piece might be 1-of-1 such as David beckham’s son, Cruz Beckham flaunting the deep brown duo-branded BOGO hoodie



M+RC Noir Pop-up Today in Amsterdam



Today and tomorrow Marché Noir will be opening a pop up store in Amsterdam, Netehrland for their illegal worker collection.

The Pop up store will take place Bethaniënstraat 391012 BZ Amsterdam, Netherlands, for two days in a row.

Illegal worker

The pop up will feature their latest collection and an exclusive “illegal worker Amsterdam” hoodie.

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AMSTERDAM POP-UP STORE NEXT WEEK 12th & 13th (Sat/Sun) January 2019

Une publication partagée par #mrcnoir (@marchenoirltd) le

Related: M+RC NOIR : Inside Marché Noir Pop Up Store

The brand has lately been refering to itself as “Illegal Worker” since they don’t depend on any state to process their business. The young brand isn’t constantly staying a particular country and it is usually better to bring cash in the pop up store.

Very simple setup for this pop up shop …

For example, the French brand isn’t entitled to pay tax in its own country as the french law requires the non taxable person to at spend a minimum of a 183 days out of the state; which can easily been reached since they constantly travel the world.

as of 2018, the brand as considerably grew and proposed even more sophisticated garments for his streetwear. Designs are really and so is the manufacturing. Even their last wavy logo could be considered a higher quality knock-off of the ASSC brand, as the semi-vynil down jacket feather stuffed is just amazing, period. First modeled by Franck Sinner, the down jacket and its wavy logo channels perfectly the high fashion streetwear world and the embroied work on the other pieces is just incredible.

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Ian Connor Shares Picture of his $100K Louis Vuitton’s Official Purchase Inventory



Beverly Hills – Earlier today Ian Connor better known as a model during the Yeezy Season runway shared a picture of his purchase inventory at Louis Vuitton store which add up to a $100,000

For those who don’t know him, Ian Connor Aka King of the Youth is apart from being an American fashion model, an influencer, a creative consultant and a fashion guru, is also part of the famous A$ap Mob.

Combining all those revenues allowed him to have a comfortable lifestyle which he often brags about in nothing that could be qualified as subtle on social medias.

And — Apparently — he went nuts in the Louis Vuitton Stores worldwide.

According to the picture he shared earlier of the Inventory extracted by store manager, Heidi St Laurent, Ian has bought to this day, 26 different items for a gross amount of a $101,056.20.

The collection he curated consists of super rare and expesive goods icluding piece suchs as Takashi Murakami’s cherry umbrella, the monogram denim minishorts and the Stephen sprousse graphitti tee.

Stephen Sprouse graphitti tee

Ian who first started hanging out with A$ap Bari, then got integrated into the crew. He is since the face of Rocky’s AWGE creative collective while their long-time friend, Virgil Abloh, is now the creative director of Louis Vuitton.

Congratitulations, mister Connor, you are completely swaged up.

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Louis Vuitton Inspired 3D Printed Hair Beads Are Breaking The Internet



Colombus – Magnus Juliano, A 27-year-old graphic designer has broken the internet, all, in the hopes of getting the attention of Virgil abloh and get an internship at Louis Vuitton’s creative board.

Magnus Juliano, Ohio resident and graphic desiigner is trying really hard to get the attention of Louis Vuitton creative director Virgil Abloh, which resulted in drawing a lot of media attention to his Louis vuitton inspired hair beads.

Between the luxury good and the Lil Yachty starter-pack, Juliano shared on his social media accounts the 3D printed protoypes he designed.

Related: Louis Vuitton named best brand in the world

His posts feature selfies of the 27-years-old creative rocking individual braids with colorful LV inspired 3D printed beads with color-matching monograms on the end.

Each picture features a caption which reads;

“Hey @virgilabloh can I earn an internship? I have ideas!”

Magnus tweeted to Virgil

In an interview with BET, he revealed his inspiration.

“What inspired me is black representation in fashion and pop art, homage if you will to designers like Dapper Dan and Virgil Abloh, and an ode to black carefree creatives such as Kelela and Solange!”

Said MAgnus during the BET interview

Since initially posting his photos, Twitter users have managed to retweet his post 4 thousand times and gather 18 thousand likes. 

Related: French designer makes pair of Nike x OFF White Up-Tempos

If this is any indication of what fans think LV should look like, we are here to support him 1000 percent!

Behind the scene Magnus is preparing a take over

Take a look at his designs below and let us know what you think!

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