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Victims!!! – The truth about Balenciaga

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It has been years we are looking to publish this article, but the puzzle was incomplete and we could not understand the means hiding behind the shift. But Those days are now behind us, has we finally got the answers we were looking for.

And the truth hurts!!!

A few years back we were really wondering why, the number one ‘Influencer’ in the game, which is none other than Ian Connor, would wear such ugly kicks. When we had a closer look at the Skechers he was rocking, we could not really understand what could be the drive behind such move except for a statement of singularity.

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In fact going through the archive of Vetements or Gosha Rubchinskiy of 2014/15 – at the time Ian started to rock that type of sneakers, we can’t seem to find any element that could have inspire the young king of fashion – So for us it was clear that he achieved to set himself apart from the creative minds available at the time.

It was really in 2017 that the though resurfaced in our mind, when the Triple S was first presented at Balenciaga’s AW17 and the and for my part I use to rock those ugly sneakers back in the days due to the lack of money …

However, I was really interested in understanding what would trigger a massive public acceptance of those type of designs as the majority of sneaker aficionados were into Jordans, nikes and NMDs. Until the day, Balenciaga dropped their Multicolores Triple S,

You might also like: Ian Connor Shares Picture of his $100K Louis Vuitton’s Official Purchase Inventory!

No matter how perfect of a fit was the sneakers to Demna Gvasalia‘s vision and insufflated under the deepest layer of fashion inception, we are now convinced, we resolved the enigma.

The shift in the fashion industry was a long process instigated by the biggest luxury groups in the world. Including :

  • Vetements -> Balenciaga
  • Off-White -> Louis Vuitton

With the late Supreme x Louis Vuitton and multiple other collaboration such as the Air Dior, the luxury industry has dealt the final blow to what could have been a new independant wave, as our most creative and loyal designers sold out their vision to who was able to distract their mind, once devoted to bigger plans.

Thanks to celebrity endorsements from the likes of Demi Lovato and other, less deliberate plugs such as a co-sign from the ‘King of the Youth’ Ian ConnorSkechers has apparently been killing it. So much so that investment firm Morgan Stanley has issued a report saying the brand may be doing better than we ever could have imagined. 

In 2014, Skechers hit record sales of $2.4 billion and shares more than doubled in the past year alone, prompting Morgan Stanley analysts to predict it could position itself behind Nike as the number two footwear brand in America.  

So just how did the company get this far without anyone noticing? Morgan Stanley points to a few factors, including Skechers’ recent shift from focusing on knock-offs of popular designs to establishing its own identity as a brand.

While they also cite improved factories and distribution centers, as well as on-trend marketing, as other causes of the surge. It is clear that Ian is “The” Goat and influenced the most prominent fashion designers and trends around the globe.

But should that be enough to make sneaker heads cop a pair of ugly kicks? Let us know in the comment section.

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FASHION

Virgil Abloh and DGK Craft Limited-to-100 Camouflaged Skateboards

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One of the world’s most influential skateboarders, Stevie Williams, and his brand DGK have tapped Virgil Abloh for a limited-to-100 run custom skateboard design.



The limited-edition art deck features a clean wooden top that sports simple black co-branding, noting Williams and Abloh’s collaboration, and a full print on the bottom. This paint stroke-like camouflage design was drawn by Abloh himself and features black DGK branding in a cursive font, randomly dotted around the camo print.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!The Virgil Abloh x DGK deck is priced at $79.99 USD and will be available exclusively from DGK’s website on August 1.
In case you missed it, here is this week’s selection of the best art for your home.

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In case you missed it, here is this week’s selection of the best art for your home.

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FASHION

MIDNIGHT STUDIOS Reveals Surprise Juice WRLD ‘Legends Never Die’ Merch

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As Juice WRLD continues to dominate the music charts despite his passing, MIDNIGHT STUDIOS has revealed a surprise merch release centered around the late artist’s Legends Never Die album.



Created in close partnership with 999 CLUB, MIDNIGHT STUDIOS founder and designer Shane Gonzales looked to honor the legacy of Juice WRLD with a range hoodies, T-shirts and bandanas. Aside from focusing on the title of the posthumous album, the range also features portrait graphic and vinyl jacket motif.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Check out the release below and head over to legendsneverdie999.shop to pick up the surprise MIDNIGHT STUDIOS Juice WRLD Legends Never Die merch now.

For more contemporary fashion, SEVENTH HEAVEN and READYMADE recently came together for a T-Shirt Pack.

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For more contemporary fashion, SEVENTH HEAVEN and READYMADE recently came together for a T-Shirt Pack.

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FASHION

BAPE and COMME des GARÇONS Reunite for PLAY-ful Collaborative Shirts

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Back in April, BAPE launched its outpost inside COMME des GARÇONS‘ new Osaka store, commemorated with a special capsule collection two months later. The duo have no plans to halt the joint efforts any time soon it seems, as evidenced by a brief assortment of co-branded tees and hoodies that recall the effortless graphics offered by COMME des GARÇONS PLAY.



Realized in a similar format to PLAY’s heart-emblazoned tees, the new BAPE partnership sees the venerable Japanese label’s name printed alongside a tiny APE HEAD at the chest of each peice. Action lines make it look as though “COMME des GARÇONS” is being shouted by the familiar symbol for a quirky approach to co-branding. Navy and white T-shirts accompany long-sleeve striped iterations in blue and red, while grey and black hoodies boast full-length zippers in homage to a classic BAPE design element.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Most recently, BAPE teased a spate of collaborative goods, including the year’s second Coca-Cola partnership , Master and Dynamic audio gear and a BE@RBRICK co-designed by mastermind JAPAN.

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