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Victims!!! – The truth about Balenciaga

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It has been years we are looking to publish this article, but the puzzle was incomplete and we could not understand the means hiding behind the shift. But Those days are now behind us, has we finally got the answers we were looking for.

And the truth hurts!!!

A few years back we were really wondering why, the number one ‘Influencer’ in the game, which is none other than Ian Connor, would wear such ugly kicks. When we had a closer look at the Skechers he was rocking, we could not really understand what could be the drive behind such move except for a statement of singularity.

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In fact going through the archive of Vetements or Gosha Rubchinskiy of 2014/15 – at the time Ian started to rock that type of sneakers, we can’t seem to find any element that could have inspire the young king of fashion – So for us it was clear that he achieved to set himself apart from the creative minds available at the time.

It was really in 2017 that the though resurfaced in our mind, when the Triple S was first presented at Balenciaga’s AW17 and the and for my part I use to rock those ugly sneakers back in the days due to the lack of money …

However, I was really interested in understanding what would trigger a massive public acceptance of those type of designs as the majority of sneaker aficionados were into Jordans, nikes and NMDs. Until the day, Balenciaga dropped their Multicolores Triple S,

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No matter how perfect of a fit was the sneakers to Demna Gvasalia‘s vision and insufflated under the deepest layer of fashion inception, we are now convinced, we resolved the enigma.

The shift in the fashion industry was a long process instigated by the biggest luxury groups in the world. Including :

  • Vetements -> Balenciaga
  • Off-White -> Louis Vuitton

With the late Supreme x Louis Vuitton and multiple other collaboration such as the Air Dior, the luxury industry has dealt the final blow to what could have been a new independant wave, as our most creative and loyal designers sold out their vision to who was able to distract their mind, once devoted to bigger plans.

Thanks to celebrity endorsements from the likes of Demi Lovato and other, less deliberate plugs such as a co-sign from the ‘King of the Youth’ Ian ConnorSkechers has apparently been killing it. So much so that investment firm Morgan Stanley has issued a report saying the brand may be doing better than we ever could have imagined. 

In 2014, Skechers hit record sales of $2.4 billion and shares more than doubled in the past year alone, prompting Morgan Stanley analysts to predict it could position itself behind Nike as the number two footwear brand in America.  

So just how did the company get this far without anyone noticing? Morgan Stanley points to a few factors, including Skechers’ recent shift from focusing on knock-offs of popular designs to establishing its own identity as a brand.

While they also cite improved factories and distribution centers, as well as on-trend marketing, as other causes of the surge. It is clear that Ian is “The” Goat and influenced the most prominent fashion designers and trends around the globe.

But should that be enough to make sneaker heads cop a pair of ugly kicks? Let us know in the comment section.

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FASHION

Kanye West Announces YEEZY Gap 10-Year Partnership

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Kanye West has made his long awaited return to Twitter to officially announce an upcoming partnership between YEEZY and Gap. The full collection is titled YEEZY Gap and is set to make its debut in early 2021. Kanye also tweeted a first look at what to expect from the new joint project complete with the caption “#WESTDAYEVER,” while Mowalola Ogunlesi announced her appointment as the project’s design director.



According to a statement issued to The New York Times, the YEEZY design studio under Kanye’s creative direction will produce “modern, elevated basics for men, women and kids at an accessible price point.” The direction from Kanye will also cover how YEEZY Gap is presented in physical locations and the Gap web store.

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Jacquemus Drops Futuristic Tortoiseshell Sunglasses

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Jacquemus has just released a new pair of shades for the bright summer days ahead. The frames take on a futuristic shape that are made with a traditional tortoiseshell acetate pattern.



The futuristic shape is further enhanced with pink lenses, gold-tone hardware, and brand engraving at the top of the bridge. Priced at $310 USD, these sunglasses can be found now over at BROWNS.

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Amazon and Valentino Join Forces in a Lawsuit Over Counterfeit Shoes

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Amazon and Valentino have filed a joint lawsuit against Kaitlyn Pan, a New York-based women’s shoe retailer that is being sued for replicating the Italian fashion house’s shoe designs, including its signature Garavani Rockstud shoe, and using the Tech giant’s platform as one of its retail points.



Amazon, who has shut down Kaitlyn Pan’s account on its platform back in September 2019, has commented, “Despite multiple notices of infringement and a cease and desist order, Kaitlyn Pan continues to import, distribute, sell, and offer infringing products on kaitlynpanshoes.com,” and has “flagrantly and willfully disregarding Valentino’s intellectual property” by attempting to apply for trademark in the U.S. for the studded shoe design.

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