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NEW YORK – After aligning his OVO imprint with the like of the Jordan Brand through a timeless and iconic release, Drake is taking things to the a new level with a flagship store in the big apple. 54 Bond street is the new address to the OVO Flagship store which first opened its door on  Saturday, Dec. 10.

Hundreds were Lining up in front of the shop for their limited edition of the OVO ” Welcome October’s very own NY ” tee. Some for their own collection and some for the likely resell value of the pieces. However the inconspicuous team working for the music mogul’s  clothing trademark is full of surprises and here are the ten key figures to the new flagship store in NY.

Oliver El-Khatib – Drake’s Manager / Mastermind


He is the man behind the man, the mastermind behind the OVO imprint. it’s reasonable to credit the Toronto native as being the real wizard behind the curtain for much of OVO’s success; for launching it into a global brand that includes a record label, concert series and ubiquitous clothing line. Despite the undeniable talent of the Canadian rapper, Drake can rely on Oliver to put together a coherent strategy adapted to his notoriety. A vissionary and pionner, Oliver has always been praising the ying while people praised the Yang. Shifting standards of the industry ongoing trends to his advantage, they are together rewriting history, as the brand could probably be the future of fashion in the hip hop industry – The supreme of the hood.

It was his passion for style that El-Khatib saw as his true calling at the outset. Manager and buyer of ” Lounge ” in Toronto, he transformed the tiny shop into an urban hub that snapped up the hottest clothing brands. And while you’ll never hear him take credit for his central role, it’s more than reasonable to credit him for the direction the brand took in the last years and the venture OVO has blessed us with.

Ben Salomon – Director / The plug


He is OVO very own director with innate knowledge of the arts, who has lately directed the Sprite : Obey your thirst short films with Drake, Nas, Vince Staples and Isaiah Rashad. He is most notorious for being the creative director for the Iconic New York brand Supreme , and recently made the Capone-n-Noreaga Videos for the early FW16 Season opening release. But he is also the man behind the videoclip Rolex x Supreme collaboration and the 2012 Supreme domino video, where you can read more about here. so let us tell you this man holds a lot of secret and is really well connected. He is the one that will surely take the brand to the next level marketingly speaking but just keep the info to yourself, this has to stay confidential.

Kenneth Cappello – Photographer / Visual Mastermind


Kenneth is the one behind the OVO crew official photoshoot who gathers the 60 principal member of the OVO Clothing Brand. The choice of picking him for the shoot was simple, he has been the most active hype photograph with the recent shoot of VLONE campain with ASAP Bari Aka Younglord and apparently affiliated with EXIT magazine which has been working really closely with the A$AP Mob lately. He has also some ties to Supreme with his personnal famous photoshoot with some member of the wu tang & the official videoclip and polaroïd collection to the drop of Porn star Tera Patrick’s 2007 celebrity collab. He is also the former assistant to superstar photograph david lachappelle.

TOMMY CAMPOS – Store manager


OG in the game, Tommy Campos has been one of Drake’s day one n****a. Mentionned in the opening lines of  ‘ 5 am in Toronto ‘, where Drake quote ‘ This on some “old Tommy Campos Dice Raw” shit ‘. The canadian rapper is positioning and taking care of the whole crew as long as they take care of the business for him.

Leeki Van Damme – Street affiliated employee


OG in New York, long time friend with the A$AP Mob & Yams particularly, He is the guy who will take care of the implementation of the brand in new york underground scene and the security if things turn sour at one point.

ManoloStore employee /  Weapon fancier


Also store employee and active creator of the #NYKSADFACE. He will also be able to stir shit up in case things turns sour.

Angie Chavez – Store employee / Model / 80’s suggestive erotic picture enthusiast11138023_926032654114430_707644110_n

Model & fashion enthousiast, there link between those four people is that they all use to be affiliate to Alife Store in New York. She has link all over the city with guys like Action Bronson for example and the ensure the proper functionning of the OVO store as it ain’t just about hype but it’s also about the business. However her instagram is a real piece of artwork of seventies & eighties suggestive erotic pictures she can be time to time the model of …

Nicholas Carino – Brand development


Niko [ at the center ]was around at the very beginnings of Drake’s OVO label and helped with some of the company’s initial merchandising efforts. Still around, Nicholas is an active contributor to the brand development and was, for the record, the one who chased down the robbers when drake was held at gunpoint back in 2009.

Nate willis – Designer / Owl logo creator


Nate Willis won big back at the 2011 BET Awards, when Drake first rocked the owl sweater on nationnal TV which  was designed, in the first place, for FLAUCY, his own Clothing brand. The story around the logo is a bit shady as the internet does not disclose much information about any designer or contributors … Read more here [ coming soon ]

Gilla da don – Rapper / model


Toronto-based OVO affiliated Reps Up crew rapper Gilla most notorious in the hip hop underground for flooding the web and streets with mixtapes, is also a model for the brand. He actually first disclosed the collaboration with ” Canada goose ” a month ago through his instagram with the picture above.

DrillKing’s Daquan Washington & Shawn Jackson were on the ground at the flagship’s opening to check out the line and merchandise. Only five people are allowed to enter the store at a time, however the line is reportedly moving relatively fast.

The full retail roll out of the flaghship NYC store follows a previous “Summer Sixteen” pop up shop in New York. However, as the term “pop up shop” implies, the store was only active from Aug. 4-7, 2016.


Supreme Special Edition Sled Drops Tomorrow



Trailing behind 18 weeks of exclusive items, Supreme confirmed the special edition sled’s arrival. In the trippy video they just shared on Istagram, made by L.A. based artist, Oliver Payne, the streetwear mainstay made official the release of the red winter vehicle emblazonned with the Supreme lettering.

Watch the teaser down below and let us know if you would cop this item in the comment section. Supreme week 19 items launch online, NY, Brooklyn, LA, London and Paris stores on Thursday, December 28. Japan will see its release on Saturday, December 30.

Sled ? Oliver Payne

Une publication partagée par Supreme (@supremenewyork) le

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FTP Releases Official Lookbook Starring DMX



FTP released the official lookbook for tomorrow’s drop.

Today marks the end of an extremely long period of wait for the underground fans of streetwear as the new rebellious mainstay release the official lookbook to its latest installment but only showcases a small fraction of what’s releasing.

After teasing us with fire pieces such as the black emblazoned basketball we tried to give our readers a first taste of the leaked items with the ‘Pirate Booklet‘. Despite the efforts, no one can compete with the genius of streetwear mister Zac.

After Fredo Santana and Ron Jeremy, the controversial brand decided to team up with American rapper, record producer, and actor DMX, whose love for Hip Hop, drug and anti-conformism is a great fit for the three-letter brand. While we will not be able to establish how long they have known each other, Zac has been scheming on making it happen since February at least when they apparently met at a Los Angeles nightclub and the famous rapper was wearing his tee.

the L.A. born and raised designer will surely draw a lot of attention with their politically incorrect slogan tees and designs since they are allowed to do pop up shop in regard of the riot the last one provoked.



One of the highlight of the release is the highly anticipated with Ironlak.

The new items will be available tomorrow December 9 at 13 pm PST on FTP’s official website.

FTP x4


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When are the Supreme Box Logo releasing?



When are the Supreme Box Logo releasing?

Rumors spread that the Box Logo will be releasing on Thursday, December 7, but for the story people have believed for years now that the Bogos were releasing on the second Thursday of December.


Thursday, December 8th 2016: Second Thursday of December

Thursday, December 10th 2015: Second Thursday of December

Thursday, December 11th 2014: Second Thursday of December 

Every year, Supreme gets abnormally quiet right before the release of their Box Logo hoodie and since last week they haven’t give any update on the following release, which might have let fans jumped to conclusion that it will be released this week. Moreover, the most trusted source when it comes to Supreme, Jaypreme has confirmed that the coveted piece was set to be released on Week 16 (December 7).

As far as we can prove it, the only time that the Supreme Box Logo released on the first Thursday of December was in 2012 and 13, which

Thursday, December 05th 2013: First Thursday of December 

Thursday, December 6th 2012: First Thursday of December

After searching a bit longer, we came to the conclusion that if it dropped this week it would mean that it isn’t a matter of days but of week since they are set to be released on Week 16 and last year they were also released on Week 16. However, it is that time of the year when the hype is real for Supreme  and Hype beasts around the world are out for blood.

Colorways available

And so, this year they are set to be released on the 14th of December. The high quality heavyweight cotton cross grain fleece will be available in 7 different colorways with the precious box logo patch in different colors.

Like any Thursday, and even more this week precisely, the product will sell out in a matter of seconds due to the hype that surrounds the piece and its rarity, so don’t waste your time going manually as there is only a thin chance for you to cop it. Go full ATC mode.

Good Luck and don’t forget to check out FTP latest release dropping this Saturday. 

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