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NEW YORK – After aligning his OVO imprint with the like of the Jordan Brand through a timeless and iconic release, Drake is taking things to the a new level with a flagship store in the big apple. 54 Bond street is the new address to the OVO Flagship store which first opened its door on  Saturday, Dec. 10.

Hundreds were Lining up in front of the shop for their limited edition of the OVO ” Welcome October’s very own NY ” tee. Some for their own collection and some for the likely resell value of the pieces. However the inconspicuous team working for the music mogul’s  clothing trademark is full of surprises and here are the ten key figures to the new flagship store in NY.

Oliver El-Khatib – Drake’s Manager / Mastermind


He is the man behind the man, the mastermind behind the OVO imprint. it’s reasonable to credit the Toronto native as being the real wizard behind the curtain for much of OVO’s success; for launching it into a global brand that includes a record label, concert series and ubiquitous clothing line. Despite the undeniable talent of the Canadian rapper, Drake can rely on Oliver to put together a coherent strategy adapted to his notoriety. A vissionary and pionner, Oliver has always been praising the ying while people praised the Yang. Shifting standards of the industry ongoing trends to his advantage, they are together rewriting history, as the brand could probably be the future of fashion in the hip hop industry – The supreme of the hood.

It was his passion for style that El-Khatib saw as his true calling at the outset. Manager and buyer of ” Lounge ” in Toronto, he transformed the tiny shop into an urban hub that snapped up the hottest clothing brands. And while you’ll never hear him take credit for his central role, it’s more than reasonable to credit him for the direction the brand took in the last years and the venture OVO has blessed us with.

Ben Salomon – Director / The plug


He is OVO very own director with innate knowledge of the arts, who has lately directed the Sprite : Obey your thirst short films with Drake, Nas, Vince Staples and Isaiah Rashad. He is most notorious for being the creative director for the Iconic New York brand Supreme , and recently made the Capone-n-Noreaga Videos for the early FW16 Season opening release. But he is also the man behind the videoclip Rolex x Supreme collaboration and the 2012 Supreme domino video, where you can read more about here. so let us tell you this man holds a lot of secret and is really well connected. He is the one that will surely take the brand to the next level marketingly speaking but just keep the info to yourself, this has to stay confidential.

Kenneth Cappello – Photographer / Visual Mastermind


Kenneth is the one behind the OVO crew official photoshoot who gathers the 60 principal member of the OVO Clothing Brand. The choice of picking him for the shoot was simple, he has been the most active hype photograph with the recent shoot of VLONE campain with ASAP Bari Aka Younglord and apparently affiliated with EXIT magazine which has been working really closely with the A$AP Mob lately. He has also some ties to Supreme with his personnal famous photoshoot with some member of the wu tang & the official videoclip and polaroïd collection to the drop of Porn star Tera Patrick’s 2007 celebrity collab. He is also the former assistant to superstar photograph david lachappelle.

TOMMY CAMPOS – Store manager


OG in the game, Tommy Campos has been one of Drake’s day one n****a. Mentionned in the opening lines of  ‘ 5 am in Toronto ‘, where Drake quote ‘ This on some “old Tommy Campos Dice Raw” shit ‘. The canadian rapper is positioning and taking care of the whole crew as long as they take care of the business for him.

Leeki Van Damme – Street affiliated employee


OG in New York, long time friend with the A$AP Mob & Yams particularly, He is the guy who will take care of the implementation of the brand in new york underground scene and the security if things turn sour at one point.

ManoloStore employee /  Weapon fancier


Also store employee and active creator of the #NYKSADFACE. He will also be able to stir shit up in case things turns sour.

Angie Chavez – Store employee / Model / 80’s suggestive erotic picture enthusiast11138023_926032654114430_707644110_n

Model & fashion enthousiast, there link between those four people is that they all use to be affiliate to Alife Store in New York. She has link all over the city with guys like Action Bronson for example and the ensure the proper functionning of the OVO store as it ain’t just about hype but it’s also about the business. However her instagram is a real piece of artwork of seventies & eighties suggestive erotic pictures she can be time to time the model of …

Nicholas Carino – Brand development


Niko [ at the center ]was around at the very beginnings of Drake’s OVO label and helped with some of the company’s initial merchandising efforts. Still around, Nicholas is an active contributor to the brand development and was, for the record, the one who chased down the robbers when drake was held at gunpoint back in 2009.

Nate willis – Designer / Owl logo creator


Nate Willis won big back at the 2011 BET Awards, when Drake first rocked the owl sweater on nationnal TV which  was designed, in the first place, for FLAUCY, his own Clothing brand. The story around the logo is a bit shady as the internet does not disclose much information about any designer or contributors … Read more here [ coming soon ]

Gilla da don – Rapper / model


Toronto-based OVO affiliated Reps Up crew rapper Gilla most notorious in the hip hop underground for flooding the web and streets with mixtapes, is also a model for the brand. He actually first disclosed the collaboration with ” Canada goose ” a month ago through his instagram with the picture above.

DrillKing’s Daquan Washington & Shawn Jackson were on the ground at the flagship’s opening to check out the line and merchandise. Only five people are allowed to enter the store at a time, however the line is reportedly moving relatively fast.

The full retail roll out of the flaghship NYC store follows a previous “Summer Sixteen” pop up shop in New York. However, as the term “pop up shop” implies, the store was only active from Aug. 4-7, 2016.


M+RC Noir Pop-up Today in Amsterdam



Today and tomorrow Marché Noir will be opening a pop up store in Amsterdam, Netehrland for their illegal worker collection.

The Pop up store will take place Bethaniënstraat 391012 BZ Amsterdam, Netherlands, for two days in a row.

Illegal worker

The pop up will feature their latest collection and an exclusive “illegal worker Amsterdam” hoodie.

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AMSTERDAM POP-UP STORE NEXT WEEK 12th & 13th (Sat/Sun) January 2019

Une publication partagée par #mrcnoir (@marchenoirltd) le

Related: M+RC NOIR : Inside Marché Noir Pop Up Store

The brand has lately been refering to itself as “Illegal Worker” since they don’t depend on any state to process their business. The young brand isn’t constantly staying a particular country and it is usually better to bring cash in the pop up store.

Very simple setup for this pop up shop …

For example, the French brand isn’t entitled to pay tax in its own country as the french law requires the non taxable person to at spend a minimum of a 183 days out of the state; which can easily been reached since they constantly travel the world.

as of 2018, the brand as considerably grew and proposed even more sophisticated garments for his streetwear. Designs are really and so is the manufacturing. Even their last wavy logo could be considered a higher quality knock-off of the ASSC brand, as the semi-vynil down jacket feather stuffed is just amazing, period. First modeled by Franck Sinner, the down jacket and its wavy logo channels perfectly the high fashion streetwear world and the embroied work on the other pieces is just incredible.

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Ian Connor Shares Picture of his $100K Louis Vuitton’s Official Purchase Inventory



Beverly Hills – Earlier today Ian Connor better known as a model during the Yeezy Season runway shared a picture of his purchase inventory at Louis Vuitton store which add up to a $100,000

For those who don’t know him, Ian Connor Aka King of the Youth is apart from being an American fashion model, an influencer, a creative consultant and a fashion guru, is also part of the famous A$ap Mob.

Combining all those revenues allowed him to have a comfortable lifestyle which he often brags about in nothing that could be qualified as subtle on social medias.

And — Apparently — he went nuts in the Louis Vuitton Stores worldwide.

According to the picture he shared earlier of the Inventory extracted by store manager, Heidi St Laurent, Ian has bought to this day, 26 different items for a gross amount of a $101,056.20.

The collection he curated consists of super rare and expesive goods icluding piece suchs as Takashi Murakami’s cherry umbrella, the monogram denim minishorts and the Stephen sprousse graphitti tee.

Stephen Sprouse graphitti tee

Ian who first started hanging out with A$ap Bari, then got integrated into the crew. He is since the face of Rocky’s AWGE creative collective while their long-time friend, Virgil Abloh, is now the creative director of Louis Vuitton.

Congratitulations, mister Connor, you are completely swaged up.

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Louis Vuitton Inspired 3D Printed Hair Beads Are Breaking The Internet



Colombus – Magnus Juliano, A 27-year-old graphic designer has broken the internet, all, in the hopes of getting the attention of Virgil abloh and get an internship at Louis Vuitton’s creative board.

Magnus Juliano, Ohio resident and graphic desiigner is trying really hard to get the attention of Louis Vuitton creative director Virgil Abloh, which resulted in drawing a lot of media attention to his Louis vuitton inspired hair beads.

Between the luxury good and the Lil Yachty starter-pack, Juliano shared on his social media accounts the 3D printed protoypes he designed.

Related: Louis Vuitton named best brand in the world

His posts feature selfies of the 27-years-old creative rocking individual braids with colorful LV inspired 3D printed beads with color-matching monograms on the end.

Each picture features a caption which reads;

“Hey @virgilabloh can I earn an internship? I have ideas!”

Magnus tweeted to Virgil

In an interview with BET, he revealed his inspiration.

“What inspired me is black representation in fashion and pop art, homage if you will to designers like Dapper Dan and Virgil Abloh, and an ode to black carefree creatives such as Kelela and Solange!”

Said MAgnus during the BET interview

Since initially posting his photos, Twitter users have managed to retweet his post 4 thousand times and gather 18 thousand likes. 

Related: French designer makes pair of Nike x OFF White Up-Tempos

If this is any indication of what fans think LV should look like, we are here to support him 1000 percent!

Behind the scene Magnus is preparing a take over

Take a look at his designs below and let us know what you think!

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