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NEW YORK – After aligning his OVO imprint with the like of the Jordan Brand through a timeless and iconic release, Drake is taking things to the a new level with a flagship store in the big apple. 54 Bond street is the new address to the OVO Flagship store which first opened its door on  Saturday, Dec. 10.

Hundreds were Lining up in front of the shop for their limited edition of the OVO ” Welcome October’s very own NY ” tee. Some for their own collection and some for the likely resell value of the pieces. However the inconspicuous team working for the music mogul’s  clothing trademark is full of surprises and here are the ten key figures to the new flagship store in NY.

Oliver El-Khatib – Drake’s Manager / Mastermind


He is the man behind the man, the mastermind behind the OVO imprint. it’s reasonable to credit the Toronto native as being the real wizard behind the curtain for much of OVO’s success; for launching it into a global brand that includes a record label, concert series and ubiquitous clothing line. Despite the undeniable talent of the Canadian rapper, Drake can rely on Oliver to put together a coherent strategy adapted to his notoriety. A vissionary and pionner, Oliver has always been praising the ying while people praised the Yang. Shifting standards of the industry ongoing trends to his advantage, they are together rewriting history, as the brand could probably be the future of fashion in the hip hop industry – The supreme of the hood.

It was his passion for style that El-Khatib saw as his true calling at the outset. Manager and buyer of ” Lounge ” in Toronto, he transformed the tiny shop into an urban hub that snapped up the hottest clothing brands. And while you’ll never hear him take credit for his central role, it’s more than reasonable to credit him for the direction the brand took in the last years and the venture OVO has blessed us with.

Ben Salomon – Director / The plug


He is OVO very own director with innate knowledge of the arts, who has lately directed the Sprite : Obey your thirst short films with Drake, Nas, Vince Staples and Isaiah Rashad. He is most notorious for being the creative director for the Iconic New York brand Supreme , and recently made the Capone-n-Noreaga Videos for the early FW16 Season opening release. But he is also the man behind the videoclip Rolex x Supreme collaboration and the 2012 Supreme domino video, where you can read more about here. so let us tell you this man holds a lot of secret and is really well connected. He is the one that will surely take the brand to the next level marketingly speaking but just keep the info to yourself, this has to stay confidential.

Kenneth Cappello – Photographer / Visual Mastermind


Kenneth is the one behind the OVO crew official photoshoot who gathers the 60 principal member of the OVO Clothing Brand. The choice of picking him for the shoot was simple, he has been the most active hype photograph with the recent shoot of VLONE campain with ASAP Bari Aka Younglord and apparently affiliated with EXIT magazine which has been working really closely with the A$AP Mob lately. He has also some ties to Supreme with his personnal famous photoshoot with some member of the wu tang & the official videoclip and polaroïd collection to the drop of Porn star Tera Patrick’s 2007 celebrity collab. He is also the former assistant to superstar photograph david lachappelle.

TOMMY CAMPOS – Store manager


OG in the game, Tommy Campos has been one of Drake’s day one n****a. Mentionned in the opening lines of  ‘ 5 am in Toronto ‘, where Drake quote ‘ This on some “old Tommy Campos Dice Raw” shit ‘. The canadian rapper is positioning and taking care of the whole crew as long as they take care of the business for him.

Leeki Van Damme – Street affiliated employee


OG in New York, long time friend with the A$AP Mob & Yams particularly, He is the guy who will take care of the implementation of the brand in new york underground scene and the security if things turn sour at one point.

ManoloStore employee /  Weapon fancier


Also store employee and active creator of the #NYKSADFACE. He will also be able to stir shit up in case things turns sour.

Angie Chavez – Store employee / Model / 80’s suggestive erotic picture enthusiast11138023_926032654114430_707644110_n

Model & fashion enthousiast, there link between those four people is that they all use to be affiliate to Alife Store in New York. She has link all over the city with guys like Action Bronson for example and the ensure the proper functionning of the OVO store as it ain’t just about hype but it’s also about the business. However her instagram is a real piece of artwork of seventies & eighties suggestive erotic pictures she can be time to time the model of …

Nicholas Carino – Brand development


Niko [ at the center ]was around at the very beginnings of Drake’s OVO label and helped with some of the company’s initial merchandising efforts. Still around, Nicholas is an active contributor to the brand development and was, for the record, the one who chased down the robbers when drake was held at gunpoint back in 2009.

Nate willis – Designer / Owl logo creator


Nate Willis won big back at the 2011 BET Awards, when Drake first rocked the owl sweater on nationnal TV which  was designed, in the first place, for FLAUCY, his own Clothing brand. The story around the logo is a bit shady as the internet does not disclose much information about any designer or contributors … Read more here [ coming soon ]

Gilla da don – Rapper / model


Toronto-based OVO affiliated Reps Up crew rapper Gilla most notorious in the hip hop underground for flooding the web and streets with mixtapes, is also a model for the brand. He actually first disclosed the collaboration with ” Canada goose ” a month ago through his instagram with the picture above.

DrillKing’s Daquan Washington & Shawn Jackson were on the ground at the flagship’s opening to check out the line and merchandise. Only five people are allowed to enter the store at a time, however the line is reportedly moving relatively fast.

The full retail roll out of the flaghship NYC store follows a previous “Summer Sixteen” pop up shop in New York. However, as the term “pop up shop” implies, the store was only active from Aug. 4-7, 2016.


Supreme Reveals Cowhide Leather Capsule Collection With The North Face



A week after the Scarface capsule collection , the streetwear mainstay has once again team up with their legendary partners The North Face® for the new Fall Winter 2017 collection.

Made exclusively for Supreme, the collection will include a leather Nuptse jacket featuring cowhide leather with 700-fill down insulation but will unfortunately run for $1098. The pricy jacket will come in three different colors, black, yellow and red.

Leather Nuptse Jacket: $1098

A leather Base Camp Duffel with 840D ballistic nylon bottom, interior mesh pockets and padded backpack straps for $388.

Leather Base Camp Duffel: $388

the leather Day Pack with cushioned foam back panel and adjustable hip belt for $278.

Leather Day Pack: $278

a leather Roo II Lumbar Pack with cowhide leather too and will run for $148

Leather Roo II Lumbar Pack: $148

and leather gloves made out of lamb skin leather and will feature a shearling lining at a $148 too.

Leather Gloves: $148

the capsule collection will be available in-store NY, Brooklyn, LA, London, Paris and online October 19th and on October 21st in Japan.

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Louis Vuitton Named Best Fashion Brand In The World



The Iconic luggagemakers are bagging up headlines this year, following their extremely popular capsule collection with streetwear mainstay Supreme, the brand’s performance has been recognised by brand consultancy Interbrand, which has named Louis Vuitton as the best fashion brand in the world.

This rankings are based on the brand’s financial performance as well as its influence over customer choice and its ability to command a premium price.

Explaining fashion brands’ performance to Business of Fashion, Rebecca Robins, the global director at Interbrand, referenced the Louis Vuitton x Supreme collaboration: “It’s their relationship between brand and culture and they are doing it in a way that is of the moment and relevant but also sustainable. It’s not a flash-in-the-pan. It’s well thought through, strategically driven and delivered with the strength of their conviction.” The collaboration was also named as a key reason for LVMH’s increased sales performance earlier this year.

Aside from the fashion brands on the list, Apple has continued its run at number one in the overall rankings, with Google and Microsoft meaning that the tech industry fills the top three places. Other big changes to this year’s list see Facebook named as the biggest grower over the past year, as well as Tesla making it’s first appearance in the top 100.

For more from Louis Vuitton, read about how Kim Jones — the brand’s Creative Director of Menswear — became the precursor to modern streetwear, as well as everything else we learnt from his appearance at London’s “OFF-CAMPUS.”

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M+RC NOIR Secret Ghost Release Tomorrow



Your favorite streewear brand sets a ghost release before the new FW 2017 capsule collection drops.

From Fashion Icon such as Ian Connor to Super producer such as Metro Boomin just to name few, M+RC NOIR has been gaining a steady following in the Streetwear community with their latest collection has recently started to unveil the modern-day essentials that will compose their 2017 Fall/Winter collection

The brand, which draws its inspiration from iconic track suit and Starter jacket looks, is set to release its official FW2017 collection Part 1, next Friday in London at the Axel Arigato flagship in Soho.

Pop-up 22/23 september in London at Axel Arigato. Online release soon

Hoodies, vests, jackets, shorts, caps and sling bags offset by reflective brand letters on velcro, will then be available online for purchase on the 1st of October. But like every single release, hypebeasts struggle to cop some of the most coveted items such as the shoulder bags or reflective hats.

Ian connor for Empire Studio with the exclusive M+RC box logo

Don’t you worry, We got your back. The french designer always have a stash for privileged or famous customer, but they also have ghost releases. Days prior to the official opening of the pop up store, Marché noir LTD will release two of the most popular items on their website in exchange of the password.

M+RC NOIR Reflective HAT

Silicone patch on the front, Velcro strap on the back, Reflective polyester fabric

M+RC NOIR “RR”  reflective side Bag


Velcro strap with reflective logo, Nylon strap with all-over logo on one side, and 3M print on the other side. All accessoires on the bag are made with heavy metal and special black plating finition. Nylon zipper with metal M+RC puller


In the mail that was sent to the privileged customer, the precious password announcing the ghost drop tomorrow at 8pm London time :’Welcome to our our first “Ghost release”. This time we drop the reflective hat and the reflective shoulder bag. Visit our website monday 18th september at (8:00pm London time) and access to store with the following password : GHOSTDROP1

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