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What You Need To Know About Rap-A-Lot Records Before You Show Up At The Supreme Store

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After launching their always selling out collection with The North Face last week, New York-based retailer Supreme is back with their weekly collab, but this time around, the collaborative collection pays tribute to one of the most prolific hip-hop record labels of all time. But before you show up at the store, here is a little reminder in case ‘Preme Fanatics question your legitimacy to cop this week capsule collection.


Rap-A-Lot Records was founded in 1987 by J. Prince in Houston, Texas. When most of hip hop was happening in New York, J. Prince brought attention to Houston with its unique Gangster Rap and Horrorcore music but not only he is the man responsible for introducing Drake to Lil Wayne Back in the days and who released the scary ‘courtesy call’ back in February  2015, a diss track in response to recent drama involving Young Money artist Drake with P.Diddy.

Based out of Houston, Rap-A-Lot Records has put Southern rap on the map in the eighties, with crews like The Geto Boys who was their first nationnal act & Devin The Dude, whom The New York Times called “a brilliant oddball with a spaced-out flow, establishing itself as one of the first indie rap labels to achieve mainstream success. Bun B, Turk & Z-ro are still signed to the label, but many legend such as Luniz, Big Mike, Scarface & more recently Trae the Truth & his ABN gang, have seen their career paved with the help of the iconic label.

Consisting of a wide array of designs, the Rap-a-Lot Records’ label logo will be featured throughout the collection on almost every Supreme garments, consisting of two varsity jackets, four graphic tees, hoodies and 5-panel caps. As well as the Geto Boys’ infamous album cover for their classic project, ‘We Can’t Be Stopped’, on the tee and hoodie segment.

The Supreme x Rap-A-Lot Records CC is scheduled for Thursday, April 16, at all Supreme flagship stores worldwide.

FASHION

Supreme Reveals Cowhide Leather Capsule Collection With The North Face

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A week after the Scarface capsule collection , the streetwear mainstay has once again team up with their legendary partners The North Face® for the new Fall Winter 2017 collection.

Made exclusively for Supreme, the collection will include a leather Nuptse jacket featuring cowhide leather with 700-fill down insulation but will unfortunately run for $1098. The pricy jacket will come in three different colors, black, yellow and red.

Leather Nuptse Jacket: $1098

A leather Base Camp Duffel with 840D ballistic nylon bottom, interior mesh pockets and padded backpack straps for $388.

Leather Base Camp Duffel: $388

the leather Day Pack with cushioned foam back panel and adjustable hip belt for $278.

Leather Day Pack: $278

a leather Roo II Lumbar Pack with cowhide leather too and will run for $148

Leather Roo II Lumbar Pack: $148

and leather gloves made out of lamb skin leather and will feature a shearling lining at a $148 too.

Leather Gloves: $148

the capsule collection will be available in-store NY, Brooklyn, LA, London, Paris and online October 19th and on October 21st in Japan.

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FASHION

Louis Vuitton Named Best Fashion Brand In The World

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The Iconic luggagemakers are bagging up headlines this year, following their extremely popular capsule collection with streetwear mainstay Supreme, the brand’s performance has been recognised by brand consultancy Interbrand, which has named Louis Vuitton as the best fashion brand in the world.

This rankings are based on the brand’s financial performance as well as its influence over customer choice and its ability to command a premium price.

Explaining fashion brands’ performance to Business of Fashion, Rebecca Robins, the global director at Interbrand, referenced the Louis Vuitton x Supreme collaboration: “It’s their relationship between brand and culture and they are doing it in a way that is of the moment and relevant but also sustainable. It’s not a flash-in-the-pan. It’s well thought through, strategically driven and delivered with the strength of their conviction.” The collaboration was also named as a key reason for LVMH’s increased sales performance earlier this year.

Aside from the fashion brands on the list, Apple has continued its run at number one in the overall rankings, with Google and Microsoft meaning that the tech industry fills the top three places. Other big changes to this year’s list see Facebook named as the biggest grower over the past year, as well as Tesla making it’s first appearance in the top 100.

For more from Louis Vuitton, read about how Kim Jones — the brand’s Creative Director of Menswear — became the precursor to modern streetwear, as well as everything else we learnt from his appearance at London’s “OFF-CAMPUS.”

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FASHION

M+RC NOIR Secret Ghost Release Tomorrow

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Your favorite streewear brand sets a ghost release before the new FW 2017 capsule collection drops.

From Fashion Icon such as Ian Connor to Super producer such as Metro Boomin just to name few, M+RC NOIR has been gaining a steady following in the Streetwear community with their latest collection has recently started to unveil the modern-day essentials that will compose their 2017 Fall/Winter collection

The brand, which draws its inspiration from iconic track suit and Starter jacket looks, is set to release its official FW2017 collection Part 1, next Friday in London at the Axel Arigato flagship in Soho.

Pop-up 22/23 september in London at Axel Arigato. Online release soon

Hoodies, vests, jackets, shorts, caps and sling bags offset by reflective brand letters on velcro, will then be available online for purchase on the 1st of October. But like every single release, hypebeasts struggle to cop some of the most coveted items such as the shoulder bags or reflective hats.

Ian connor for Empire Studio with the exclusive M+RC box logo

Don’t you worry, We got your back. The french designer always have a stash for privileged or famous customer, but they also have ghost releases. Days prior to the official opening of the pop up store, Marché noir LTD will release two of the most popular items on their website in exchange of the password.

M+RC NOIR Reflective HAT

Silicone patch on the front, Velcro strap on the back, Reflective polyester fabric

M+RC NOIR “RR”  reflective side Bag

 

Velcro strap with reflective logo, Nylon strap with all-over logo on one side, and 3M print on the other side. All accessoires on the bag are made with heavy metal and special black plating finition. Nylon zipper with metal M+RC puller

 

In the mail that was sent to the privileged customer, the precious password announcing the ghost drop tomorrow at 8pm London time :’Welcome to our our first “Ghost release”. This time we drop the reflective hat and the reflective shoulder bag. Visit our website monday 18th september at (8:00pm London time) and access to store with the following password : GHOSTDROP1

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