After launching their always selling out collection with The North Face last week, New York-based retailer Supreme is back with their weekly collab, but this time around, the collaborative collection pays tribute to one of the most prolific hip-hop record labels of all time. But before you show up at the store, here is a little reminder in case ‘Preme Fanatics question your legitimacy to cop this week capsule collection.
Rap-A-Lot Records was founded in 1987 by J. Prince in Houston, Texas. When most of hip hop was happening in New York, J. Prince brought attention to Houston with its unique Gangster Rap and Horrorcore music but not only he is the man responsible for introducing Drake to Lil Wayne Back in the days and who released the scary ‘courtesy call’ back in February 2015, a diss track in response to recent drama involving Young Money artist Drake with P.Diddy.
Based out of Houston, Rap-A-Lot Records has put Southern rap on the map in the eighties, with crews like The Geto Boys who was their first nationnal act & Devin The Dude, whom The New York Times called “a brilliant oddball with a spaced-out flow, establishing itself as one of the first indie rap labels to achieve mainstream success. Bun B, Turk & Z-ro are still signed to the label, but many legend such as Luniz, Big Mike, Scarface & more recently Trae the Truth & his ABN gang, have seen their career paved with the help of the iconic label.
Consisting of a wide array of designs, the Rap-a-Lot Records’ label logo will be featured throughout the collection on almost every Supreme garments, consisting of two varsity jackets, four graphic tees, hoodies and 5-panel caps. As well as the Geto Boys’ infamous album cover for their classic project, ‘We Can’t Be Stopped’, on the tee and hoodie segment.
The Supreme x Rap-A-Lot Records CC is scheduled for Thursday, April 16, at all Supreme flagship stores worldwide.