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What’s your rapper’s favorite go-to streetwear brand?

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The Five most hyped streetwear brand in Hip Hop

Oversized sleeves, skinny Top-stitched hems Jeans, rebelious slogan-printed tees, the entire world of fashion has literaly been capsized by this vision that leads subcultures.

Innovative, today’s fashion vanguard is dictated by a handful of young creative minds who now access the highest ranks in the fashion industry.

From Instagram influencers offered 6-digits-contracts to model for the most prestigious brand, to the young designers landing capsule collections with the most notorious sports brand. Here are the five most hyped names in todays subculture.


MARCHE NOIR: In this fashion industry by accident


“In this fashion industry by accident” is the slogan that reads on their instagram page. Mixing Luxury codes with streetwear, the french creator are now touring the world and are the reference in the genre.

With the cult shots of Wiz Khalifa, Luka Sabbath and Ian Connor wearing the Utility “F**k Off” vest x Ian Connor back in 2012. The brand has since develloped a cult following in the underground allowing them to do in the last two months, 6 pop ups in 5 different countries and 3 different continents including London, Paris, Singapour, Tokyo, Los Angeles and now Atlanta but they also keep supplying fans by doing online secret ghost releases too.

The brand had the chance to link up with emerging artist before the fame and have prosper ever since. Kind of comparable to Places + Faces, they are assimilated directly to the artists that wear their brand and this spectrum of underground soundcloud aesthetic convey their image as the pieces helps the rapper asserts their affiliation to the scene.

 


AMMO STILO: Bridging the gap between the corner and the Runway


A fearless street wear brand worn by artists including Dave East, Lil Uzi, Young Thug, Levi Carter, Lil Durk, G-Herbo and The FreshSide Twins to name a few. Fueled from a creative background, Ammo Stilo is a fearless and self expressive street wear brand evolving into a household name, and one that bridges the gap between the corner and the runway.

Created by a group of young men from west philly, influenced by kanye Jared Richardson, Trebor Adams, Tom “1Tyme” Clarke, Quan Cruise, Zaire and Eric Scott; Ammo Stilo has no boundaries. It is the opposite of simple and stands for fearless expression.

In updated news of their brand, featuring Sonny Digital at their pop up shop with UBIQ, Ammo Stilo just recently launched their newest collection, the “WAVE”.

 


All made


Trippie Redd and Lil Wop have certainly done a lot for both Made and Ammo Stilo, since right before they rose to fame the rappers were always rocking the brand but it is the popular piece above that got our attention. Investigating on a so common name for a brand wasn’t easy but we finally found their page after few hours.

lil wop tactical made vest/jacket

Its affiliation in the community asserts of its great subtility. The brand roots deep in L.A. underground culture without you even noticing. MADE started as a dream which was realized January 2016 can be spotted in multiple videoclips, as their creator is long time friend with no jumper affiliated rapper Lil House phone:

Monte aka LilHousephone is one of my best friends. We came along way. He was the first person I ever told about MADE. I wanted to shoot and he wanted to model so we went to his old high school and did our first MADE shoot. I had no website at the time, no instagram, just a few samples and the brandname MADE.

 


Places plus faces


the UK is also having a shot at today’s new trending garment.

Part of the most established new hype streetwear brand. Places Plus Faces only supposed to be staff shirt for Ciesay and Soulz until their fans prompted them to sell some of their tee shirts as merch. Back in early 2014, the two photographs got so much praise from fans around the world that they turned it into something between merchandise and brand.

 


FTP : F**k The Population


Most respected streetwear brand in the game, its owner Zac has literally taken over the segment with the three-letter brand, so much than when you type FTP in google the ‘File Transfer protocol’ logo has automatically been replaced by their logo.

Causing lots of controversy with their slogan tees, they have made big headline lately for their latest Pop-up store, provoking riots in the L.A. store after they used a FUCT x FTP branded police vehicle as a  ram car to piss officers off, it isn’t official if Zac was forbiden from pursuing another event in any venue or found guilty of disturbing the peace, but this year there will be no pop-up.

Nevertheless, the drop has been rescheduled for December and earlier this week DMX was hired to model their latest collection. The new collection will  contain an extensive list of FTP items so stay tuned and check the ‘Pirate Booklet‘, unofficial lookbook to the future release before they drop the official lookbook.

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Kanye West Announces YEEZY Gap 10-Year Partnership

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Kanye West has made his long awaited return to Twitter to officially announce an upcoming partnership between YEEZY and Gap. The full collection is titled YEEZY Gap and is set to make its debut in early 2021. Kanye also tweeted a first look at what to expect from the new joint project complete with the caption “#WESTDAYEVER,” while Mowalola Ogunlesi announced her appointment as the project’s design director.



According to a statement issued to The New York Times, the YEEZY design studio under Kanye’s creative direction will produce “modern, elevated basics for men, women and kids at an accessible price point.” The direction from Kanye will also cover how YEEZY Gap is presented in physical locations and the Gap web store.

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Jacquemus Drops Futuristic Tortoiseshell Sunglasses

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Jacquemus has just released a new pair of shades for the bright summer days ahead. The frames take on a futuristic shape that are made with a traditional tortoiseshell acetate pattern.



The futuristic shape is further enhanced with pink lenses, gold-tone hardware, and brand engraving at the top of the bridge. Priced at $310 USD, these sunglasses can be found now over at BROWNS.

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Amazon and Valentino Join Forces in a Lawsuit Over Counterfeit Shoes

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Amazon and Valentino have filed a joint lawsuit against Kaitlyn Pan, a New York-based women’s shoe retailer that is being sued for replicating the Italian fashion house’s shoe designs, including its signature Garavani Rockstud shoe, and using the Tech giant’s platform as one of its retail points.



Amazon, who has shut down Kaitlyn Pan’s account on its platform back in September 2019, has commented, “Despite multiple notices of infringement and a cease and desist order, Kaitlyn Pan continues to import, distribute, sell, and offer infringing products on kaitlynpanshoes.com,” and has “flagrantly and willfully disregarding Valentino’s intellectual property” by attempting to apply for trademark in the U.S. for the studded shoe design.

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