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What’s your rapper’s favorite go-to streetwear brand?



The Five most hyped streetwear brand in Hip Hop

Oversized sleeves, skinny Top-stitched hems Jeans, rebelious slogan-printed tees, the entire world of fashion has literaly been capsized by this vision that leads subcultures.

Innovative, today’s fashion vanguard is dictated by a handful of young creative minds who now access the highest ranks in the fashion industry.

From Instagram influencers offered 6-digits-contracts to model for the most prestigious brand, to the young designers landing capsule collections with the most notorious sports brand. Here are the five most hyped names in todays subculture.

MARCHE NOIR: In this fashion industry by accident

“In this fashion industry by accident” is the slogan that reads on their instagram page. Mixing Luxury codes with streetwear, the french creator are now touring the world and are the reference in the genre.

With the cult shots of Wiz Khalifa, Luka Sabbath and Ian Connor wearing the Utility “F**k Off” vest x Ian Connor back in 2012. The brand has since develloped a cult following in the underground allowing them to do in the last two months, 6 pop ups in 5 different countries and 3 different continents including London, Paris, Singapour, Tokyo, Los Angeles and now Atlanta but they also keep supplying fans by doing online secret ghost releases too.

The brand had the chance to link up with emerging artist before the fame and have prosper ever since. Kind of comparable to Places + Faces, they are assimilated directly to the artists that wear their brand and this spectrum of underground soundcloud aesthetic convey their image as the pieces helps the rapper asserts their affiliation to the scene.


AMMO STILO: Bridging the gap between the corner and the Runway

A fearless street wear brand worn by artists including Dave East, Lil Uzi, Young Thug, Levi Carter, Lil Durk, G-Herbo and The FreshSide Twins to name a few. Fueled from a creative background, Ammo Stilo is a fearless and self expressive street wear brand evolving into a household name, and one that bridges the gap between the corner and the runway.

Created by a group of young men from west philly, influenced by kanye Jared Richardson, Trebor Adams, Tom “1Tyme” Clarke, Quan Cruise, Zaire and Eric Scott; Ammo Stilo has no boundaries. It is the opposite of simple and stands for fearless expression.

In updated news of their brand, featuring Sonny Digital at their pop up shop with UBIQ, Ammo Stilo just recently launched their newest collection, the “WAVE”.


All made

Trippie Redd and Lil Wop have certainly done a lot for both Made and Ammo Stilo, since right before they rose to fame the rappers were always rocking the brand but it is the popular piece above that got our attention. Investigating on a so common name for a brand wasn’t easy but we finally found their page after few hours.

lil wop tactical made vest/jacket

Its affiliation in the community asserts of its great subtility. The brand roots deep in L.A. underground culture without you even noticing. MADE started as a dream which was realized January 2016 can be spotted in multiple videoclips, as their creator is long time friend with no jumper affiliated rapper Lil House phone:

Monte aka LilHousephone is one of my best friends. We came along way. He was the first person I ever told about MADE. I wanted to shoot and he wanted to model so we went to his old high school and did our first MADE shoot. I had no website at the time, no instagram, just a few samples and the brandname MADE.


Places plus faces

the UK is also having a shot at today’s new trending garment.

Part of the most established new hype streetwear brand. Places Plus Faces only supposed to be staff shirt for Ciesay and Soulz until their fans prompted them to sell some of their tee shirts as merch. Back in early 2014, the two photographs got so much praise from fans around the world that they turned it into something between merchandise and brand.


FTP : F**k The Population

Most respected streetwear brand in the game, its owner Zac has literally taken over the segment with the three-letter brand, so much than when you type FTP in google the ‘File Transfer protocol’ logo has automatically been replaced by their logo.

Causing lots of controversy with their slogan tees, they have made big headline lately for their latest Pop-up store, provoking riots in the L.A. store after they used a FUCT x FTP branded police vehicle as a  ram car to piss officers off, it isn’t official if Zac was forbiden from pursuing another event in any venue or found guilty of disturbing the peace, but this year there will be no pop-up.

Nevertheless, the drop has been rescheduled for December and earlier this week DMX was hired to model their latest collection. The new collection will  contain an extensive list of FTP items so stay tuned and check the ‘Pirate Booklet‘, unofficial lookbook to the future release before they drop the official lookbook.



Supreme / Ryan McGinness “Process” Collaboration Re-emerge On IG



It has been years that Supreme OGs have been looking for those grails … Apparently, thr33mod3 just got it all right.

Part of Supreme rarest collaboration, the english residant has blessed himself for his birthday with the full collection of one of most coveted collaboration.

Released in 2000, Ryan McGinness is an American artist who was born and raised in Virginia Beach in 1972, and spent most of his life in Manhattan, New York. After attending the Carnegie Mellon University in Pittsburgh, he interned at the Andy Warhol Museum. Known for his graphic representations and logos play, McGinness used the tee based on a paint sample tab, called the “process tee”. The tee is reading :

Supreme Process Cyan C
CAUTION Due to uncontrollable fading of printed materials, the color on this shirt may change. To minimize fading, avoid prolonged exposure of shirt to various sources of light. The shirt should be replaced periodically to maintain accurate color communication.

Distributed in a limited quantity of 25, to his Houston gallery exhibit back in 2000, the streetwear manstay also released a long sleeve version of the “Process” concept an even more coveted piece which was released in only 3 units.

Supreme Color Formula Guide, 2000, five skateboards bolted together
Each: oil on wood panel, 32 x 8 in. (81.3 x 20.3 cm)
Published by Supreme in an edition of 500 each

Along this, Ryan displayed an art piece called “Supreme Color Formula Guide“, a serie of five skateboard decks bolted together, oil on wood panel, 32 x 8 in., published by Supreme in an edition of five hundred each under the name Pantone “CMYK” decks.

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Supreme … Nak Rocks Unseen Supreme Embossed Puffer Jacket During Show




Supreme Member Na-kel Smith Rocks Unseen Chanel Inspired Supreme Embossed Puffer Jacket during Telfar’s “Country” show

As you might have noticed, this Season’s official Supreme lifestyle model is now Sean Pablo from the official Supreme Skateboard team. Replacing last year main model, Na-Kel Smith who decided to focus on his rap career.

Nak performed at the “Country” Show alongside Ho99o9 and Mid90s, a collaborative between designer Telfar Clemens and playwright Jeremy O. Harris. However, he is still part of the Supreme crew and has still his access. So it was only right that the first to have the jacket would be him.

Though it is still unclear if it is a Chanel collaboration inspired by their Embossed-logo puffer jacket, the upcoming rapper was performing during a Telfar show, he rocked the supreme banner, which is actually the most anticipated piece of the year.

A Supreme embossed puffer jacket in a khaki colourway, still unseen in the silver colourway. For the time being there is no official release date nor price for the jacket but they Chanel one is currently reselling for $4500.

You might also like: FTP drops DC Snowboarding collab

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FTP Drops DC Snowboarding Special Collab



After the 2018 riots in L.A. after the pop-up shop and Suicide Boys concert DC Shoes has teamed up with iconic Los Angeles streetwear brand, F**KTHEPOPULATION on a collaboration that takes FTP’s uncommon aesthetic and gives it a high-altitude application.

In a new collection of winter outerwear and softgood accessories, the DC x FTP Snow Collection is composed of two snowboard sets in White and red camo; a 100% Polyester Reflective Logo Printed Ripstop with 100% polyester oxford panels white survival bib, mesh lining and brushed tricot on the knews, available in both red and white.

An allover printed ASAP Anorak, the great classic which sells out in a matter of second and that you see rocked at Suicide Boys’ shows.

FTP and Supreme Chanel Inspired Embossed puffer jacket

Nevertheless, this winter trend will be the “Anecdote Insulator” ( pricelist : $138 ) inspired by the now sold out Chanel embossed Logo Puffer Jacket while we are waiting on the SS19 version from Supreme; which was confirmed days ago

You might also like : Supreme Team Member Na-Kel Smith Performs In Unreleased Supreme Embossed Puffer Jacket.

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