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What’s your rapper’s favorite go-to streetwear brand?

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The Five most hyped streetwear brand in Hip Hop

Oversized sleeves, skinny Top-stitched hems Jeans, rebelious slogan-printed tees, the entire world of fashion has literaly been capsized by this vision that leads subcultures.

Innovative, today’s fashion vanguard is dictated by a handful of young creative minds who now access the highest ranks in the fashion industry.

From Instagram influencers offered 6-digits-contracts to model for the most prestigious brand, to the young designers landing capsule collections with the most notorious sports brand. Here are the five most hyped names in todays subculture.


MARCHE NOIR: In this fashion industry by accident


“In this fashion industry by accident” is the slogan that reads on their instagram page. Mixing Luxury codes with streetwear, the french creator are now touring the world and are the reference in the genre.

With the cult shots of Wiz Khalifa, Luka Sabbath and Ian Connor wearing the Utility “F**k Off” vest x Ian Connor back in 2012. The brand has since develloped a cult following in the underground allowing them to do in the last two months, 6 pop ups in 5 different countries and 3 different continents including London, Paris, Singapour, Tokyo, Los Angeles and now Atlanta but they also keep supplying fans by doing online secret ghost releases too.

The brand had the chance to link up with emerging artist before the fame and have prosper ever since. Kind of comparable to Places + Faces, they are assimilated directly to the artists that wear their brand and this spectrum of underground soundcloud aesthetic convey their image as the pieces helps the rapper asserts their affiliation to the scene.

 


AMMO STILO: Bridging the gap between the corner and the Runway


A fearless street wear brand worn by artists including Dave East, Lil Uzi, Young Thug, Levi Carter, Lil Durk, G-Herbo and The FreshSide Twins to name a few. Fueled from a creative background, Ammo Stilo is a fearless and self expressive street wear brand evolving into a household name, and one that bridges the gap between the corner and the runway.

Created by a group of young men from west philly, influenced by kanye Jared Richardson, Trebor Adams, Tom “1Tyme” Clarke, Quan Cruise, Zaire and Eric Scott; Ammo Stilo has no boundaries. It is the opposite of simple and stands for fearless expression.

In updated news of their brand, featuring Sonny Digital at their pop up shop with UBIQ, Ammo Stilo just recently launched their newest collection, the “WAVE”.

 


All made


Trippie Redd and Lil Wop have certainly done a lot for both Made and Ammo Stilo, since right before they rose to fame the rappers were always rocking the brand but it is the popular piece above that got our attention. Investigating on a so common name for a brand wasn’t easy but we finally found their page after few hours.

lil wop tactical made vest/jacket

Its affiliation in the community asserts of its great subtility. The brand roots deep in L.A. underground culture without you even noticing. MADE started as a dream which was realized January 2016 can be spotted in multiple videoclips, as their creator is long time friend with no jumper affiliated rapper Lil House phone:

Monte aka LilHousephone is one of my best friends. We came along way. He was the first person I ever told about MADE. I wanted to shoot and he wanted to model so we went to his old high school and did our first MADE shoot. I had no website at the time, no instagram, just a few samples and the brandname MADE.

 


Places plus faces


the UK is also having a shot at today’s new trending garment.

Part of the most established new hype streetwear brand. Places Plus Faces only supposed to be staff shirt for Ciesay and Soulz until their fans prompted them to sell some of their tee shirts as merch. Back in early 2014, the two photographs got so much praise from fans around the world that they turned it into something between merchandise and brand.

 


FTP : F**k The Population


Most respected streetwear brand in the game, its owner Zac has literally taken over the segment with the three-letter brand, so much than when you type FTP in google the ‘File Transfer protocol’ logo has automatically been replaced by their logo.

Causing lots of controversy with their slogan tees, they have made big headline lately for their latest Pop-up store, provoking riots in the L.A. store after they used a FUCT x FTP branded police vehicle as a  ram car to piss officers off, it isn’t official if Zac was forbiden from pursuing another event in any venue or found guilty of disturbing the peace, but this year there will be no pop-up.

Nevertheless, the drop has been rescheduled for December and earlier this week DMX was hired to model their latest collection. The new collection will  contain an extensive list of FTP items so stay tuned and check the ‘Pirate Booklet‘, unofficial lookbook to the future release before they drop the official lookbook.

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FASHION

Virgil Abloh and DGK Craft Limited-to-100 Camouflaged Skateboards

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One of the world’s most influential skateboarders, Stevie Williams, and his brand DGK have tapped Virgil Abloh for a limited-to-100 run custom skateboard design.



The limited-edition art deck features a clean wooden top that sports simple black co-branding, noting Williams and Abloh’s collaboration, and a full print on the bottom. This paint stroke-like camouflage design was drawn by Abloh himself and features black DGK branding in a cursive font, randomly dotted around the camo print.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!The Virgil Abloh x DGK deck is priced at $79.99 USD and will be available exclusively from DGK’s website on August 1.
In case you missed it, here is this week’s selection of the best art for your home.

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In case you missed it, here is this week’s selection of the best art for your home.

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FASHION

MIDNIGHT STUDIOS Reveals Surprise Juice WRLD ‘Legends Never Die’ Merch

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As Juice WRLD continues to dominate the music charts despite his passing, MIDNIGHT STUDIOS has revealed a surprise merch release centered around the late artist’s Legends Never Die album.



Created in close partnership with 999 CLUB, MIDNIGHT STUDIOS founder and designer Shane Gonzales looked to honor the legacy of Juice WRLD with a range hoodies, T-shirts and bandanas. Aside from focusing on the title of the posthumous album, the range also features portrait graphic and vinyl jacket motif.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Check out the release below and head over to legendsneverdie999.shop to pick up the surprise MIDNIGHT STUDIOS Juice WRLD Legends Never Die merch now.

For more contemporary fashion, SEVENTH HEAVEN and READYMADE recently came together for a T-Shirt Pack.

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For more contemporary fashion, SEVENTH HEAVEN and READYMADE recently came together for a T-Shirt Pack.

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BAPE and COMME des GARÇONS Reunite for PLAY-ful Collaborative Shirts

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Back in April, BAPE launched its outpost inside COMME des GARÇONS‘ new Osaka store, commemorated with a special capsule collection two months later. The duo have no plans to halt the joint efforts any time soon it seems, as evidenced by a brief assortment of co-branded tees and hoodies that recall the effortless graphics offered by COMME des GARÇONS PLAY.



Realized in a similar format to PLAY’s heart-emblazoned tees, the new BAPE partnership sees the venerable Japanese label’s name printed alongside a tiny APE HEAD at the chest of each peice. Action lines make it look as though “COMME des GARÇONS” is being shouted by the familiar symbol for a quirky approach to co-branding. Navy and white T-shirts accompany long-sleeve striped iterations in blue and red, while grey and black hoodies boast full-length zippers in homage to a classic BAPE design element.

You might also like: How Does Supreme’s Ostensible Demarketing Strategy Works ?!Most recently, BAPE teased a spate of collaborative goods, including the year’s second Coca-Cola partnership , Master and Dynamic audio gear and a BE@RBRICK co-designed by mastermind JAPAN.

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