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You don’t really want the views

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After of few month of hesitation to see how things stand, the industry wasn’t sure if every single beef Drake would handle’ll turn out to be his opponent last dinner. Due to the circumstances spreading with light velocity every time the canadian rapper open his mouth We had a look into it, to find the hypothetical reason. 

We all know Drake. There is no need for introduction. But last year during the Meek Feud, we came to the conclusion that drake aka aubrey Kasparov, was always three step ahead of the actual point the situation was at. Like a magician, he will get your attention to the left side while he is orchestrating your demise on the right hand side.

Remorseless, Drizzy has made his way up the industy throughout the years, dealing with many major and minor street beefs, even on a local scale back in Toronto, and has always came out victorious.

Protected by Kelly Bush Nowak, one of the twenty most most powerfull publicist in hollywood, she has always been Drake’s weapon of choice and not many people know about it, which is a dangerous mistake. The Head publicist, founder of ‘ID’ has been taking care of Drake for the past few years, and however we can’t really determine her involvement and her company’s implication in numerous tabloid headline, We can assure you that she is not to be taken lightly.

With fees that can, legitimately, go up to six figures, she already helped Aubrey to avoid police hearing during the Chris brown altercation, in a los angeles nightclub which caused the injuries of many famous by-standers back in 2012, after a feud involving Drake, Brown and Rihanna.

Futhermore his numerous business ventures with Apple, Nike, Air Jordan, YMCMB has made him the golden child of its generation and the one whose so worthful that he is to be protected at all time, regardless of what needs to be done . Considering the Budden beef insignificant , we heard rumors that him and taylor swift have been working lately on songs which she hopes will be a major hit. “Drake’s still devastated by his breakup from Rihanna and is hoping that this will get under her skin.”

You can also check our last magazine issue available for download

 

MAGAZINE

Who is Scarlxrd?

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Scarlxrd, Meet With Hip Hop’s Most Violent Act.

Scarlxrd must be the most violent act in the scene. Hailing from England, the metal-influenced rapper plays extremely well with the codes and aims to push boundaries of the genre to another level.

With the early XXXTentacion tending to be sonically rough and violent, the English emcee takes it further while he sticks to the codes.

Defined by the distorted vocals, use of heavy guitar riffs from time to times to gives it its aggressive foundations, the trap elements connect the dots to make it fall under the rap category.

Flaunting his thousand-dollar outfit in his videos and lyrics, the former family friendly YouTuber whose use to  publish video under the moniker of Mazzi Maz, has been fueling controversy in the underground partly due to his talent but also due to the comparison with Broward County superstar XXXTentacion.

Before his solo rap career, scarlxrd was part of rap-rock band Myth City in 2016, but month later Marcu ‘Maz’ Listhrop from his real name, created his scarlxrd alter-ego and released 7 mixtapes: Annx DxminiLXRD,  SavixurRxseChaxsthexry and Cabin Fever.

Why does he wears a face mask?

Scarlxrd wears a black surgery face mask so he won’t be recognized and mainly due to his YouTube popularity. In fact the rapper was a YouTube superstar in England and has a recognizable mark under his chin. A White spot that might be sign of Vitiligo and that he wants to hide from people. Hard enough to maintain into a character, the UK savage doesn’t seem to want people to know about his past which doesn’t fit with the Scarlxrd character.

 

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MAGAZINE

Digital Artist Yung Jake Kills It With The Emoji Mosaic Blueprint

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For those who don’t know Yung Jake, he has always been an underrated influencer.

Low-key setting trends or replicating them discreetly, the Lil B influenced Emcee is one hell of an artist and makes most of his bread as both creative and artistic director for brand and Rap superstaras he was behind production such as the ‘No Flex Zone’ Videoclip from Rae Sremmurd and with the emoji Pepsi commercial, his blueprint.

Leading us to the main subject of this article, his blue print. While Yung Jake the rapper has often used Yung Jake the artist to help his career and vice versa, but the artist has taken over and is shining bright like a diamond. Using a close juxtaposition of all emojis available, Jake update an art form that was first found in the Macedonian palace-city of Aegae, in the fourth century before Christ, the mosaic. And the digital artist, whose real name is Jake Patterson scores big with those masterpieces made from emojis, as he was commissioned by the Dream Downtown hotel in New York City to create new pieces just for the occasion.

From the underground trends to the geekiest digital technics, the Rapper/Artist invades the Dream Downtown in New York City with the now popular Digital Mosaic, located on 355 W 16th Street New York, NY 10011.

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MAGAZINE

Is BBKnight Rap’s Next Superstar ?

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Remember where you heard it first, the Las Vegas rapper BBknight is rap next biggest trend …

this is kind of a rhetorical question for us, since we intimately know that there is that special thing about him. Searching the web for hours can be super boring at time and so rewarding at others. Like finally finding the identity of the smoking wood rapper just to realize that he would be one of this year biggest revelation.

And this time, I think web monitoring has been kind of rewarding as it led us to a newcomer that goes by the name of BB Knight.

First you have to be wondering: ‘what type of clickbait this article is?’ but unfortunately not. A super-duper flow and a taste for swaged-out clothes, the Las Vegas rapper could in the next few days turn out to be the biggest trend in the industry (XXL will soon publish an article about him as they monitor our webzine).

Alike his predecessors, the young Emcee follow the trends and codes dictated by the scene his own way. You could easily compare him to Playboi Carti & Tay-K but Lil Knight has his own blueprint and has a secret weapon too …

The Secret Weapon

Things gets a bit complicated but that’s how we first heard of BB Knight. Two days ago, Lil Xan released his brand new videoclip ‘Xanarchy’. Since it was released through WSHH, we were stunned by the new level of post-production effects on the video and assume that it was done by the great Cole Benneth, so we pursued our investigation on Lyrical Lemonade official website just to realize that it was him that produced the super dope video but somebody he was praising  the work extensively. And his name is LoneWolf. Check his work here.

his style use paper collage, filters, layering with drop down shadow and many other technics that surprisingly recall the general mood of Cole’s videos without copying it.

But it doesn’t stop here …

If you go back to earlier 2017, every track delivered is sonically mature in comparison to his young age and as discussed in multiple articles, there is no particular ‘window’ in which an artist will blow up due to the high virality of internet’s giant algorythm.

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